When approaching a new website design or refresh, there are more aspects of the process that need attention besides design elements like color or type. Planning is required to ensure that your website design elevates your brand and gives the user a voice. I would venture to guess that a large fraction of designing for […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Brands today are now publishers. That’s not news to anyone reading MarketingProfs. But how many people have really thought through what that implies? Yes, it means that brands need to think about their customers as an audience, they need to
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Our guest this week on Marketing Smarts is Dave Carroll, the man whose guitar United broke. He joined us to discuss the book he wrote—United Breaks Guitars—about the experiences that led up to his now famous music video, lessons he
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Rohit Bhargava, social media strategist and author most recently of Likeonomics, has a philosophy of business books that is based on the simple notion that such books need to be useful. “There’s a difference between the moment when you buy
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I speak with Andrew Davis, author of Brandscaping. What is “brandscaping,” you ask? Well, here’s how Andrew describes it: “Brandscaping is bringing likeminded brands and their audiences together to create content that increases demand or drives
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! Well, to be fair, she didn’t quite put it that
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! C.C. Chapman, who co-wrote Content Rules with Ann Handley, has a new book out, and I invited him to Marketing Smarts this week to discuss it. The book is entitled Amazing Things Will Happen, and C.C. is quick to point
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! To kick off the New Year, I wanted to take a moment and review some of the ground we covered on the Marketing Smarts podcast in 2012. To that end, I’ve collected some highlights of the many conversations I’ve had
Think about how you spend your time at work every day. Very often, we fritter away the hours answering emails, making calls, managing projects, or even fixing the occasional typo on our company’s blog. These actions may not do much to grow your business, but we all have to do them… Or do we? CoSchedule
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Search engine robots—the last time I checked—do not have credit cards to buy your product.” That’s what Sonia Simone, co-founder and CMO of Copyblogger Media, told me during this week’s episode of Marketing Smarts when I asked her about
