Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The Atlantic magazine has a rich and storied history, having been founded by the likes of Ralph Waldo Emerson, Harriet Beecher Stowe, and Henry Wadsworth Longfellow; it was first published as The Atlantic Monthly, back in 1857. Flash-forward 150 years […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “In the earlier days of digital content and social media,” Sam Ford told me during this week’s episode of Marketing Smarts, “a lot of us were focused on the ability everyone had to be a producer as the most transformative
Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the difference between online success or failure. Yet how can you ascertain the most important ranking factors without the capacity to crawl and analyze millions of data points? SEMrush performed this analysis, Ranking Factors 2.0, and
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I interview Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as “the original Big Data company”; FRONTLINE called it “one of the biggest companies you’ve never heard of.”
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Weiss, managing director at figure18, was the kick-off speaker for MarketingProfs University’s Presentations Unleashed course (which is still available on demand, if you are interested). As you might expect from someone charged with that role (kicking off a course
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dorie Clark, author of the recently published Reinventing You: Define Your Brand, Imagine Your Future, has done quite a bit of reinvention herself. Having, at a fairly young age, received a master’s degree in theological studies from Harvard Divinity School,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, we speak with Mitch Joel, well-known blogger, podcaster, and speaker, about his new book, Control Alt Delete. Not just another book about the social media “revolution,” Control Alt Delete serves more as a reflection on
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ian Cleary founded RazorSocial.com and built it into an award-winning blog in only six months. I invited Ian to Marketing Smarts to discuss his approach to content creation, as well as the tools he used to build his blog audience,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mark W. Schaefer has written three books, including best-sellers Return on Influence and The Tao of Twitter. He is also the executive director of Schaefer Marketing Solutions and the organizer of Social Slam, an annual social media conference. His marketing blog, {grow}, has won
As broadband connections get more affordable and widespread and the quality of mobile Internet grows, video content becomes an integral part of the online experience – and it means that video marketing also becomes an inherent part of marketing strategy. According to statistics gathered in December 2017, 81 percent of businesses use video in their
