Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the […]
The 7 Most Important SEO Ranking Factors in 2019 Read More »
Today’s Day in the Life comes from Tug agency and Emily Knox. Hear about daily ‘newsroom’ meetings, her current favourite campaigns from Ikea and Nike, as well as advice for anybody starting out. And if you want to be part of this feature, get in touch. Hi Emily. Please describe your job: What do you
Those of us who still remember the slow speed of dialup Internet probably never imagined that technology would evolve to the degree it has. Today, physical and cloud devices that connect to the Internet (and feature an IP address) can easily talk to each other to send and receive data. These devices link to advanced
Leverage the Internet of Things to Improve Your Digital Marketing Strategy Read More »
When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted. In order to stay competitive, continue to take up more market share, and keep up with the changing digital space it’s important to always be testing. That
Small-budget guide to testing ad copy, landing pages, and more Read More »
Want to make it on Sideshare? You should, it is one of the most under-praised yet powerful tools out there right now. Since LinkedIn stepped up and took it under their wing, it has even more social clout. Professionals that want to connect with other industry powerhouses should be jumping on board, stat. The problem
Slideshare Content Creation and Marketing Checklist Read More »
Video content impacts organic performance more than any other asset that can be displayed on a web page. In today’s online marketing world, videos have become an integral step in the user journey. Yet for the large enterprises, video optimization is still not an essential part of their website optimization plan. Video content is still
Now, after reading the title, you can think, “What new can I read here? At least every month I see similar articles on different blogs”. I can say without a doubt you’ll definitely like this post. My article is developed on the basis of unique research. Every SEO specialist checks a site with the help
If you’re looking for a way to optimize your site for technical SEO and rank better, consider deleting your pages. I know, crazy, right? But hear me out. We all know Google can be slow to index content, especially on new websites. But occasionally, it can aggressively index anything and everything it can get its
Keyword research is one of the most important digital marketing tasks. Furthermore, it lies at the foundation of any business strategy or campaign you are planning. Keyword research provides useful insight into organic ranking opportunities, persona building, competitive research, product development — you name it! Another reason why I love keyword research is that it’s
Four cool keyword research tools you can use for free now Read More »
Featured snippets, also known as “position zero” placements on Google, have been receiving their fair share of glory and blame lately. While some big corporations like Forbes went ahead and questioned if Google is stealing traffic with the featured snippet, content creators like me have found it easy to get more traffic, thanks to being
How to grab featured snippet rankings with zero link building effort Read More »
