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Marketing Strategy – Marketing So Useful, People Would Pay for It: Youtility Author Jay Baer Talks to Marketing Smarts [Podcast] : Marketing Podcast

Content, customer behavior, customer relationships, Marketing Strategy /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jay Baer is a well-known digital marketing strategist, a sought-after speaker, and a best-selling author. He founded Convince & Convert, and has consulted with more than 700 companies on digital marketing, including Caterpillar, Nike, and Billabong. Fast Company magazine named […]

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5 Tips To Keep On Creating Great Content In The Same Niche For A Long Time

Content /

Part of being a successful blogger isn’t just finding the right niche, but being able to continue creating great content for this same niche over the long haul. Although at first it might seem that you’ll never run out of great ideas or topics, sometimes it just happens. Maybe you get bored, maybe your imagination

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Marketing Strategy – Choose Your Own Marketing Adventure: Nick Westergaard Talks to Marketing Smarts [Podcast] : Marketing Podcast

Content, Marketing Strategy, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nick Westergaard is a brand-driven strategist, speaker, and writer. He is the founder of Brand Driven Digital, the social media and digital marketing unit of the Westergaard agency, where he is vice-president and a second-generation principal. Nick also teaches social

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Content Marketing and Entrepreneurship: Skyword CEO Tom Gerace Talks to Marketing Smarts [Podcast] : Marketing Podcast

Content, Marketing Strategy, Metrics & ROI, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Gerace is founder, CEO, and director at Skyword, a company that offers organizations a content production platform as well as content creation and editorial services. Previously, Tom founded news and entertainment site Gather.com and Be Free, the first affiliate

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Social Media – Tips for Wrangling Content (and Cattle): Spredfast CMO Jim Rudden Talks to Marketing Smarts [Podcast] : Marketing Podcast

Content, Marketing Strategy, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jim Rudden is the chief marketing officer at Spredfast, a software as a service company based in Austin that provides an enterprise-class social media management system. Jim’s responsible for all aspects of Spredfast’s marketing efforts, as well as overall customer

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of-Mouth – Create Contagious Content: Author Jonah Berger Talks to Marketing Smarts [Podcast] : Marketing Podcast

Content, Social Media, Word-Of-Mouth /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jonah Berger is an associate professor of marketing at the Wharton School of Business at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in the New York Times,

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Social Media – Employees as Brand Advocates: IBM’s Ethan McCarty Talks to Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Content, Social Media / / 1 Comment

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ethan McCarty is director of enterprise social strategy and programs at IBM, where he is part of the IBM Design Lab senior leadership team. I invited Ethan to Marketing Smarts to talk about IBM Voices, the company’s social aggregator platform, which

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Career Management – Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast] : Marketing Podcast

Career Management, Content, Public Relations, Sales /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nancy Duarte is an expert in presentation design and a principal of Duarte Design, where she has served as CEO for more than two decades. Nancy speaks to audiences around the world about how to increase the impact of their

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Audiences Are Assets: Author Jeffrey K. Rohrs Talks to Marketing Smarts [Podcast] : Marketing Podcast

Content, customer behavior, Marketing Strategy /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jeffrey K. Rohrs is vice-president of marketing research and education at ExactTarget, and the author of Audience: Marketing in the Age of Subscribers, Fans & Followers. A recovering attorney, bacon-lover, and Cleveland sports victim, Jeff heads up the Marketing Research

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Mastering the Invisible Sale: Tom Martin Talks to Marketing Smarts [Podcast] : Marketing Podcast

Content, Marketing Strategy, Sales, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tom Martin is an internationally recognized speaker, an active blogger at ConverseDigital.com, and a regular contributor to Ad Age’s Small Agency Diary. Tom founded Converse Digital in 2010 after a 20-year career in the advertising agency business to help companies

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