Content

Social Media – Jab, Jab, Jab, Right Hook: Author Gary Vaynerchuk Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Gary Vaynerchuk rose to fame as a scrappy entrepreneur who launched WineLibrary.com, the first video blog about wine. A marketing superstar, he co-founded the agency VaynerMedia with his brother, AJ, speaks around the world on marketing and social media, and […]

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Social Media – Supercharge Your Storytelling: Burt Herman of Storify Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Burt Herman is vice-president of editorial at Livefyre, Inc. He co-founded Storify, a platform that allows anyone to create a story by pulling together multiple sources of social media content. Herman spent more than 12 years at the Associated Press

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Social Media – Becoming a Social Business: Marcus Nelson of Addvocate Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Marcus Nelson is the founder of Addvocate, a service that enables and measures employee social sharing. Previously, he was director of social media at Salesforce.com. I invited Marcus to Marketing Smarts to talk about why employees are a brand’s most effective

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Insights into a newsroom: learnings for content marketing

Journalists are renowned for sniffing out a good story; they instinctively know how to get to the crux of a matter, asking the right sort of questions to get to the truth, and can decipher complicated subject matters succinctly for everyone to understand. Pick up any newspaper or magazine and you’ll find it packed with

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Battling Mediocrity in Content: Ann Handley Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ann Handley is chief content officer at MarketingProfs, and co-author (with C.C. Chapman) of the best-selling book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. She’s a frequent

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Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Brito is a group director at WCG, a W2O Group company. He’s responsible for helping clients transform their brands into media companies. Previously, he worked as a senior vice-president for Edelman Digital; he has also worked for Hewlett Packard,

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MOOCs for Marketing: Matt Grant Returns to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Matthew T. Grant is director of content strategy at Aquent, a global staffing firm focused on placing digital, creative, and marketing professionals. You may know Matt as the former host of Marketing Smarts and managing editor here at MarketingProfs.  I

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The Digital Crown: Author Ahava Leibtag Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ahava Leibtag, president and owner of Aha Media Group, LLC, a content marketing consultancy, has a well earned reputation for expertise in content strategy. She formerly worked as a communications strategist for a government agency. I invited Ahava to Marketing

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Presentations: ‘Show and Tell’ Author Dan Roam Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Dan Roam is the founder and president of Digital Roam Inc., a management-consulting firm that uses visual thinking to solve complex problems for clients, including Google, Boeing, eBay, Microsoft, Wall-Mart, and Wells Fargo. He’s also the author of international bestseller

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Social Media – Social Media Engagement: Kim Garst and Nathan Latka, at Social Fresh, Talk to Marketing Smarts[Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The Social Fresh East conference in Orlando brought together marketing and social media professionals from all over. Two smart marketers in attendance were Kim Garst, CEO of Boom Social, and Nathan Latka, founder and CEO of Heyo (the company that

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