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Why Your Marketing Doesn’t Work: Tamsen Webster Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Tamsen Webster is SVP of executive communications at Oratium, where she draws from a wide variety of tools and experiences in change management, communications, and marketing to help people and brands create messages that drive business results. She is also […]

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Social Media – Rock ‘n’ Roll ‘n’ Social Media: Jason Miller of LinkedIn Talks to Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jason Miller leads global content and social initiatives for LinkedIn Marketing Solutions, helping marketers understand how to use LinkedIn to achieve their marketing goals and deliver real ROI. Previously, he was the senior manager of social media strategy at Marketo. He’s

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Social Media – The Art of Social Media: Viral Virtuoso Guy Kawasaki on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Guy Kawasaki is the chief evangelist of Canva, an online graphics-design service, and the author of The Art of the Start 2.0, Enchantment, and 11 other books. Formerly, he was an adviser to the Motorola business unit of Google and

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Mastering the Content Code: Mark Schaefer on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mark Schaefer is the author of The Tao of Twitter, Return on Influence, Born to Blog, and Social Media Explained. Mark is a recognized educator, speaker, consultant, and author. His blog, {grow}, is one of the most acclaimed blogs on

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Marketing Strategy – Marketing, PR, Social, Advertising Are All Intertwined: Geoff Livingston on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Geoff Livingston is the founder of Tenacity5 Media, a marketing consultancy serving companies and nonprofits. He’s an award-winning author and marketing strategist whose clients have included Cision, PayPal, Google, United Way of America, Network Solutions, Verizon Wireless, and the American

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The Secret to Effortless Writing: Jeff Goins on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Jeff Goins is the best-selling author of four books: You Are a Writer (So Start Acting Like One), The In-Between: Embracing the Tension Between Now and the Next Big Thing, Wrecked: When a Broken World Slams Into your Comfortable Life,

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Customer Relationships – How Little Words Create Big Marketing Impact: Robert Sprague on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Robert Sprague is co-founder and owner of PCI—a provider of marketing and creative production strategies and solutions. Bob has guided Fortune 500 corporate leaders, not-for-profit organizations, and government organizations in marketing, public relations, and organizational communications. He has more than

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Books, the Ultimate Content Marketing: Wiley’s David Palmer on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! David Palmer is a marketing director at Wiley, where he oversees Dummies B2B and the For Dummies, Business, and Education product lines for Wiley’s Professional Development division. I invited David to Marketing Smarts to talk about the continued relevance of

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Social Media – How to Keep Your Marketing Legal: Attorney Sara Hawkins on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Sara Hawkins is a lawyer and blogger who merged the two in 2010 when she created The Blog Law Series. Sara’s been a licensed attorney for more than 15 years and provides legal guidance to entrepreneurs, bloggers, online content creators,

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Sharing: You’re Doing It Wrong. ‘Shareology’ Author Bryan Kramer on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Bryan Kramer is a social business strategist and the CEO of Silicon Valley marketing agency PureMatter. Bryan wrote the bestselling book Human to Human: H2H. He has extensive experience in brand marketing, with a focus on integrated communications and strategic business

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