Knowledge commerce is, simply put, the practice of selling access to one’s knowledge. A college education is one of its most traditional types, but it is the rapid rise of the Internet that turned it into a business opportunity readily available to virtually everybody: from education-oriented companies to individuals willing to share their expertise about […]
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Amanda Holmes became CEO of Chet Holmes International at the age of 24. She stepped in after the death of her father, Chet Holmes, author of The Ultimate Sales Machine: Turbocharge Your Business With Relentless Focus on 12 Key Strategies. Since taking
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Brogan is the CEO of Owner Media Group, through which he provides education and tools—books, speeches, courses, and workshops—to help your business (and you) thrive. In short, Chris teaches you which actions will get you what you want. He’s a
One of the best ways to get visibility and traffic to your blog posts is to write on topics that are popular and being shared on social media platforms. One reason why trending topics get more traction is that they’re relatively more valuable to the reader. Such content is more likely to get links and
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Keyword research is an integral part of any search engine optimization strategy – and it doesn’t have to cost a fortune. Keyword research takes up a significant chunk of time, and this is the case for many marketers, website owners and content creators. But it is something that has been expanding outward toward small and
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! For the past three years, MarketingProfs has honored exceptional B2B marketers with the Bright Bulb Awards, given out at the B2B Marketing Forum in Boston. The awards recognize brilliance, excellence, and innovation in B2B marketing. This year, I managed to get
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Mitchell Levy is “chief aha instigator” at Aha Amplifier, a thought leadership platform with a built-in marketplace making it easy to share curated content from like-minded thought leaders. He also hosts the video interview series “Thought Leader Life.” I invited
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Grant Miller is global vice-president operations and product management at Pitney Bowes. The century-old company best known for postage meters now powers global e-commerce solutions, shipping and mailing products, location intelligence, and customer engagement and customer information management solutions. I invited
You have finally found your perfect niche and you’re ready to start driving traffic to your site using content. However, don’t you ever feel that content that is super niched down gives you little wiggle room to expand your content creatively? Extending your content range allows you to expand your marketing efforts and establish a
While the web has offered the businesses the huge number of new marketing opportunities, it has also brought an increased insecurity. It’s too easy to lose your web traffic (which in many cases constitutes 80% of your leads) in one day. Besides, business presence is subject to other major risks including ruined reputation and data
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