Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Some people are calling storytelling the latest thing in marketing, but it’s actually been around for centuries. From the Grimm brothers’ fairy tales to Harry Potter and the Sorcerer’s Stone, we’ve all been transported by the power of an irresistible story. […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nurturing leads with relevant content can be a tall order in some industries. Depending on how narrow a niche your company serves, finding quality content to curate can prove challenging. Marketers in broader industries face a different, but related problem:
Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed.
The Value of Discoverable, Shareable, and Useful Content Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Healthcare and pharma are regulated industries, causing many marketers to feel hamstrung by legal limitations, but if you focus on user experience, content marketing success is within your reach. Tracy Rosecrans is Healthline Media’s senior vice-president of marketing and product.
With so much information overload on the internet, more and more users are rejecting long blocks of text in favor of easily consumable video content. But the video marketplace is ridiculously competitive, with 100 hours of new video content uploaded to YouTube every minute. How do you stand out among the hordes of cat videos,
How to Make a Video That People Will Watch Til the End Read More »
As someone involved in business or marketing, you’ve probably heard about how well-made video content can engage your audience and make them more interested in your product, service or brand. However, maybe you’re in an industry perceived as dry or highly technical and don’t think video marketing is a good fit. By taking the right
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Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Lucy Wyndham Read wanted a “no excuses” approach to fitness… so she joined the military. Mission accomplished: She quickly mastered the challenging fitness regimen and became a corporal, tasked with helping new recruits to get in shape. After her fiancé,
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Seasoned” marketers will be familiar with the traditional ad buying process (RFPs, negotiation, manual insertion orders, etc.). But the rise of technology has changed the way brands buy ads. “Programmatic” ad buying involves using software to purchase digital advertising, and
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! I admit it: My email inbox is a disgrace (or at least it used to be). Like all of us, I try to keep up, but when 100 billion business emails are sent every day, it’s tough. If you’re on
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The human brain is hard-wired to remember stories. Experts such as Bobby Lehew and Ron Ploof have worked for years to help marketers understand the power of story to drive action. MarketingProfs even offers a virtual training course on the
