In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site. But that’s not entirely true. The two elements work hand-in-hand on a website to support its organic successes. I think primarily the reason is that two separate skill sets are required to […]
Technical SEO vs content marketing: Which should SEOs focus on? Read More »
Just as people will hasten to say “email is dead,” they often malign webinars as an outdated tactic—particularly those who enjoy making sweeping statements like “this will be the year of livestreaming” or “this is the year of the podcast.” The fact is, this is the year to do whatever your audience responds to, and
Secrets to Webinar Success: Proven Tactics Based on Data Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you haven’t already added video content to your marketing mix, now’s the time! Websites that include video get 41%more search traffic than sites that don’t. And once people arrive on your page, they’ll spend 88% more time there than they would
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Necessity is the mother of invention, as the proverb goes. And in 2008, Marcus Sheridan needed to improve business at River Pools and Spas. The economic downturn had crushed the pool business, and the company could no longer afford huge
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Business success today depends on creating meaningful connections with your company’s audiences, which can comprise thousands (or millions) of people. To achieve personalization when creating emails for thousands of people at once, some research and planning are required. Templates, spreadsheets,
Personalize Emails at Scale: Tools, Tricks & Tips Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Independent a cappella musician Peter Hollens has largely sidestepped the problem of diminishing royalties for performers, building a YouTube following of more than 1.5 million subscribers and monetizing that audience to the tune of more than $30,000 a month. The
How to Create Fans, Followers, and Subscribers Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Nathan Ellering knows a thing or two about marketing project management. As demand-generation lead at editorial calendar company CoSchedule, he’s constantly brainstorming ways to make marketers’ lives easier, and each idea the company pursues becomes a new project. I invited Nathan
Top Hacks for Project Management Mastery Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Veteran filmmaker Vern Oakley knows how to use video to create a powerful connection with an audience. He directed short films, the feature film “A Modern Affair,” and even the popular television show “Reading Rainbow.” As founder of Tribe Pictures, he
How to Use Business Video Content to Tell Your Company Story Read More »
For years, a company’s content strategy has for long revolved around its own blog. But, the rapid evolution of social networks and mobile delivery methods (like AMP) have made it necessary to decentralize a company’s content strategy. As 2017 wraps up, it’s becoming clearer and more evident that the vast pool of content outlets is
It’s Time to Decentralize Your Content Strategy Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The first time I invited Tamsen Webster to Marketing Smarts, she explained “Why Your Marketing Doesn’t Work,” and shared invaluable tips for structuring marketing communications in a way that walks people from knowledge to belief and, ultimately, to action. In
‘Red Thread’ Marketing With Tamsen Webster Read More »
