Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Seth Godin has called him “the Peter Drucker of small business marketing tactics,” and John Jantsch does not disappoint. John’s a marketing consultant, speaker, and creator of the Duct Tape Marketing System. He’s also a popular speaker (we first met […]
Hacks to Make Content Easy & Sticky: John Jantsch Read More »
WordPress is a beloved Content Management System and blogging is a highly idolized profession. The two are millennial-favorite elements of the modern online world, and when combined, can help people monetize their passion. As of some Internet reports, there are currently more than 440 million blogs in the world. That’s a lot, right? The figure also points
How to drive more traffic to your WordPress blog Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! If you’re not sure what “sonic branding” is, think for a second about Intel. When you hear the three-second “Intel Inside” sonic logo, you instantly make the connection between whatever you’re seeing—and hearing—and the Intel brand. With so much emphasis
Sonic Branding: Your Brand’s Personality in 3 Musical Notes Read More »
Back in 2014 my colleague Chuck Price published The 10 Best Ways to Generate Traffic WITHOUT Google here at Search Engine Watch. Much like the world of search and the perpetually updated algorithms of Google, the landscape of non-Google marketing sees techniques, platforms and priorities change over time. What hasn’t changed is the importance of
Participating in the conversation: 10 ways to generate traffic WITHOUT Google Read More »
An explainer video is one that conveys a business or a product idea in a simplified way. Putting up an explainer video is a proven method to get your audience to stay on your site for longer and improve search rankings. Explainers help shorten and storify a complex business message leading to better overall conversions.
10 Marketing Experts Share Tips to Create Explainer Videos That Convert Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Actor Alan Alda has spent years cultivating a sense of empathy for other people. And that was lucky for me, because as we were setting up for this MarketingProfs podcast interview, Skype was not cooperating! We spent several minutes trying to
Empathic Marketing: Actor and Author Alan Alda Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Not many marketers can claim as many writing credits as Erik Deckers: author, playwright, humor columnist, radio theater writer, blogger, and content marketer, to name a few… Owner and president of Pro Blog Service, a content marketing agency in Indianapolis,
Marketing Writing: A Novel Approach, With Erik Deckers Read More »
Some sources estimate over 3.5 million posts are published every day (and 2.5 million of them are on WordPress alone). Ofcom reported in late 2017 that 69% of Americans accessed web content via their smartphones, 61% via laptop and 47% via desktop. The rise in convenient mobile devices means that more people are reading more content at more
5 Ways to Get Content Marketing Right in 2018 Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The disruption of print media led many journalists (including Amanda Milligan) to port their storytelling skills over to other industries, including marketing. As content marketing became a trend and, ultimately, the standard for marketing communication in B2B and B2C, journalists
Building B2B Brand Awareness With Content Marketing Read More »
Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In a previous piece for Search Engine Watch, my colleague Graham Charlton covered the power of evergreen content for SEO with some comprehensive Google Analytics stats to back up his claims. This post, however, seeks to explore evergreen articles from the
How to plan and create evergreen content for SEO Read More »
