In 2018, you need to understand copywriting and SEO – and a whole lot more – to write content that will rank well and return a great ROI. If you have a head for marketing, UX and research, too, you’ll be in a commanding position. As our discipline evolves in response to a changing search […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “If marketing kept a diary, this would be it.” —Ann Handley, foreword to Your Ad Ignored Here: Cartoons From 15 Years of Marketing, Business, and Doodling in Meetings. With the yearend holidays fast approaching, you might be looking for a
Humor in Content Marketing: Cartoons and Creativity Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! The MarketingProfs B2B Marketing Forum always features top industry speakers, and the 2017 event did not disappoint. One of our most popular topics was “Proving the Value of B2B Influencer Marketing,” presented by Lee Odden. Fun fact: when I taught Internet
B2B Influencer Marketing: Lee Odden on Content Co-Creation Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! People are drowning in content. Author and strategist Mark Schaefer coined the term “Content Shock” to describe the exponential rise of content on the Internet in relation to people’s finite time and attention. Jason Miller has the solution to help
How to Create a Content Strategy: Lessons From LinkedIn Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Chris Marr is an award-winning entrepreneur and the founder of CMA (Content Marketing Academy), the United Kingdom’s largest membership organization of its kind. He’s the driving force behind CMA’s live events and online resources that have helped hundreds of businesses master
Content is king (or queen, depending on who you’re asking), and blogging is more than just a hobby or creative release. Today, blogging is building careers, businesses, and empires. Owning and running your own blog can result in a job offer, part-time income, book deal, or the opportunity to write full time and build your
Eat, Blog, Love: How I Stopped Waiting and Started Doing Read More »
As-you-type search suggestions can be an awesome source of content inspiration because they provide a valuable insight into what people tend to search for when typing in their base term. It’s nice to see different tools popping up that use Suggest data in different ways. Today I am sharing five of them: They are all
5 Awesome Free Keyword Research Tools (Based on Search Suggestions) Read More »
Any SEO or webmaster who has ever had a website affected by a Google algorithm change – or feared being affected by one – has probably wished that they could find a way to make their website “algorithm-proof”. Still, surely there’s no such thing as a website that’s never impacted by Google algorithms, right? As
Ranker: How to make a Google algorithm-proof website Read More »
For many people and businesses, the word ‘marketing’ conjures up visions of pricey marketing strategies and excessive expenditure. With a high number of businesses all vying for exposure among the vast digital landscape, it can sometimes feel like fighting a losing battle, especially for those just starting out. However, it doesn’t have to be expensive:
Whether your website represents a small business or a large eCommerce corporation, a nonprofit or a simple blog, keeping your content nicely organized is key to the user experience (UX) you are presenting. A cluttered, messy website with no clear pathways to information can be a major turnoff to your website visitors. If you don’t
