When it comes to WordCamps, Phoenix is one of the most well-respected and well-run camps. In its eighth year, last weekend’s WordCamp Phoenix (WCPHX) was no exception. Led by an amazing group of organizers, their passion for WordPress runs very deep and it comes out in the way in which their event was presented. I’m extremely […]
Video marketing has begun to critically impact the consumer journey in many industries, and social media and content marketers have begun to pay more attention to the niche. In fact, many consumers look for information online before making a purchase and more often than not, videos are responsible for affecting consumer decisions. However, video marketers
How to Use Content Marketing Tools to Get More YouTube Views Read More »
Google doodle You know those little pictures or animations that sometimes take over the Google homepage? They’re called doodles. The weird thing is, considering I see them more often than I see some family members, I’ve never really given them much thought. I’ve clicked some, played around on some of the interactive ones. But I’ve
As marketers in the ever-changing world of digital, success depends on knowing what consumers want and expect from us. After all, it’s the only way we can deliver. So, it’s interesting to see that a recent data release from Google tells us that personalized search is becoming more and more prominent among internet users. No
The rise of personal searches: How can content marketers take advantage? Read More »
There are so many visual marketing tools out there that it is turning what used to be a rather arduous task into a simple process anyone can do in half the time. No one has a single excuse for why they aren’t implementing visuals of all kinds into they social media and website content. It
Content influences not only all aspects of our marketing but of our entire business as well. Content is not something you can take lightly. It needs to be front and center of your strategy and it needs to be done well. The only issue is, it’s time-consuming. For small business owners, finding the time to
Today’s knowledge economy and accentuation of how important lifelong learning is have interesting implications for businesses – in terms of both possibilities and challenges. On the one hand, both you and the employees of your business certainly have the kind of knowledge about the industry you work in that is unavailable to those who have
We have entered a new era of search where SEO and content marketing have converged. AI technologies are providing a whole new world of insights so marketers can make impactful – data-informed – decisions. The AI revolution is here and now, and early adopters in SEO and content marketing are already one step ahead of
Looking through the artificial intelligence mirror: insights and automation Read More »
This is the last post in a triad marking the 5-year anniversary of the publication of the Crap slideshare. The first looked at the impact Crap made on us and what it taught us about content marketing. The second looked at the predictions made in Crap and suggested some ways to fight against the content
40 reasons good people make crap content marketing Read More »
I’ve said it once (or twice) and I’ll say it again: content is no longer king, it’s air. It not only touches all aspects of your marketing these days but of your business as well. Your audience expects to find information about any product, service, or challenge they face simply by typing a keyword into
