Content

A day in the life of… Head of Content and Digital PR at MediaVision – Econsultancy

A day in the life, Content, Online PR /

Jodie Harris is Head of Content and Digital PR at MediaVision, a London-based integrated digital marketing agency. We caught up with her to find out about the tools and skills that enable her to get the job done effectively, why brutal honesty is important in performance marketing, and the brand content that has most impressed […]

A day in the life of… Head of Content and Digital PR at MediaVision – Econsultancy Read More »

Ten ways to pump out a stream of great content without burning out

Content, content creation tips, Content Strategy /

There’s always more content to write.  Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas, and countless opportunities to engage with potential customers and to build a stronger relationship with existing ones. But producing a constant stream of content can be exhausting. You’ll find yourself running out of

Ten ways to pump out a stream of great content without burning out Read More »

15 excellent examples of content design & UX on travel websites – Econsultancy

Content, User Experience and Usability /

The online travel industry is big business. In a recent report, The Association of British Travel Agents (ABTA) found that four in five people in Britain chose to book their holidays online in 2018. Effective UX and great content design makes life easier for travellers looking to book a great value holiday online without the

15 excellent examples of content design & UX on travel websites – Econsultancy Read More »

Implement Website Personalization to Gain a Competitive Advantage

Content, customer journey, Web /

For decades, we marketers have been trying to predict which content to serve up to our target audiences — and with good reason! Giving your prospects and customers exactly what they need when they want it gives you a serious advantage over your competitors, instills consumer trust, and helps build customer relationships prior to any

Implement Website Personalization to Gain a Competitive Advantage Read More »

Nine Google Ads hacks to improve your CTR and conversion rate

ad copy, Content, CPC, CTR, Google, Google ads, Google Ads tips, in-market audiences, Paid Advertising, PPC, SEO, SERP /

Advertising is the big gun of paid efforts brands put in to increase awareness and revenue. Be it small businesses or large enterprises, everyone has a shot at advertising.   With global ad spend reaching an estimated $579 billion at the end of 2018 and online advertising leading the charts, we need to pay attention to

Nine Google Ads hacks to improve your CTR and conversion rate Read More »

Five tips to create an SEO-friendly FAQ page

Content, customer support, ecommerce, FAQ, Google, on page content, quora, Reddit, SE Ranking, SEO, SERP, structured data, website optimization /

Search engines and people love the Frequently Asked Questions (FAQ) pages. Having a well-written FAQ section on your website is a great way to show online customers that you care about their experience and get you found from outside your website, directly responding to the needs of your audience and their search queries. For good

Five tips to create an SEO-friendly FAQ page Read More »

Why and How to Craft a Content Editorial Calendar

Content /

Among skilled marketers, it’s common knowledge that developing killer content can yield incredible results, which is why countless marketers take advantage of this cost-effective strategy every year. In fact, according to a study by the Content Marketing Institute, 91% of B2B marketers say their organizations are currently leveraging content marketing (1). Despite the widespread implementation

Why and How to Craft a Content Editorial Calendar Read More »

Podcast SEO 101: How to optimize your podcast for search engines

Content, Google, Google Podcasts, Keywords, metadata, Podcast, podcast SEO, podcast transcribes, SEO, SERP, Social Media, social shares /

Podcasts have turned into a very popular option for content consumption. They are not new as a form of content type but there is an increasing number of people re-discovering them. They can actually make an interesting medium to explore when trying to grow your audience. “Podcast SEO” is expected to be a growing term

Podcast SEO 101: How to optimize your podcast for search engines Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com