As a marketer, you can’t afford to be behind the competition. You never sleep on the job — you should always be on the lookout for the next avenue for growth. Statistics show that 74% of marketers incorporate the use of visual content in their social media marketing, and it’s not hard to see why. […]
How to Use Visual Storytelling to Improve Your Social Marketing Read More »
Competitors. Thank God for them! Nothing gets us to success quicker than an aggressive competitor. Checking up on your competition from time to time helps avoid costly mistakes or may teach us some new tactics. Certainly, it can be quite challenging to follow competitors on so many social media accounts and online resources. Just imagine
How to Start Monitoring Competition and What Can We Learn? Read More »
In an era of constant digital distractions, how do we compete long enough to convert? The trick is to make your content as customer focused as possible. Content marketing is a constant struggle for any brand. It is probably the most important element to their overall promotional strategy and the greatest tool at their disposal.
Three tips for a content marketing plan that makes your customers the central focus Read More »
Delivered via an Internet-enabled device or experience, digital marketing enables marketers to connect directly with their audiences including prospects, customers, employees and other followers. This interactive connection lays the basis for the four pillars of digital marketing and distinguishes it from non-digital marketing. They are: Content: Gives context to brand message based on a medium. Communication: Is
It’s been over two years and since I started my bootstrapped venture. With very little money to spend and no major investment backing, I was looking at ways to spread the word about my product and couldn’t afford to spend money on social media platforms. That’s not all. With no experience in marketing products for
Did you know that 15 years ago the average consumer used two touch-points when buying an item, while consumers today run through an average of almost six touch-points? This means that reaching new customers has become significantly more complex. With new platforms and channels still emerging, consumers have more and more choices and are demanding
Get 2018 started with an updated multi-channel digital marketing strategy Read More »
An editorial calendar is where you keep track of what you plan to publish, how, where, and why over time. It enables you to think ahead, remember creative ideas, and plan your time wisely. Most people have an editorial calendar of some kind, even if it is only their ideas for the next week in
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Guest blogging is certainly one of the most popular link building strategies for the past decade – and is still so. But it is also one of the most undervalued marketing practices, as many marketers only see it as a tool for mainly improving a website’s organic search rankings. Many tend to miss out on
How to Generate Content Topics for Guest Blogging Read More »
I am not going to repeat those basic YouTube SEO strategies you always read. You are going to get little-known SEO tips that actually work right now. I developed a formula for ranking videos that works. This formula will quickly grow your rankings, views, subscribers, and traffic. Primary Keywords First Strategy number one; target keyword
Do you remember the buzz and flurry of activity around Y2K? Possibly not, but it was a fire drill of activity to avoid disaster. This year may seem similar as things evolve rapidly in the realm of search. For example, sites that have put off mobile readiness — thinking that most of their traffic comes
Bruce Clay’s Predictions for Digital Marketing in 2018 Read More »
