Google is set to launch a competitor to Snapchat Discover, known as Google Stamp. This new product will bring with it a host of opportunities for publishers and advertisers alike, but it brings with it some challenges too. What do marketers need to know about this new service, and how successful will it be? Early in […]
What is Google Stamp and what will it mean for marketers? Read More »
Virtual reality (VR) has been the talk of the town for a little while now and its marketing potential is getting difficult to ignore. Whether using it to look around a potential new home without leaving your sofa, or to explore a popular scuba diving spot without touching a drop of water, the possibilities are
How to optimize VR content for search Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. Michelle Huff: Thank you so much, Ann, for joining us today on the podcast. For those who might not know who you are, maybe you could just take a few minutes to tell us more about yourself and MarketingProfs?
Why Everything Your Customer Touches is Content Marketing Read More »
Let’s admit. Developing a quality post takes time. Not just time, but a whole lot of work and some money, too. Now imagine if just a handful of people read that quality post and it vanishes in the content war. Your dream of reaching millions of people, inspiring them, and changing their life will suffocate
The Quick and Dirty Guide To Write Hypnotic Headlines Read More »
Developing strong, cornerstone content is one of the most important things you can do when trying to expand your audience, customer base and business online. Not only does great content help you attract high-quality target audience members and establish a foundation of trust, but it also contributes to your SEO strategy. When you have a
Checklist For Creating Powerful Cornerstone Content Read More »
You should always, always, always write content for people instead of writing it for Google. Luckily for you, Google works in a way that heavily favors content that is written for human beings. If that were not the case, then webmasters wouldn’t be able to write things such as “always, always, always” because Google would
How to Write Content for People and Optimize It for Google Read More »
For marketers, it’s nearly impossible to get through a day without hearing about or discussing content in one way or another. As the core of your strategy, you can not view content as a bunch of one-off projects. The creation of it needs to come out of one comprehensive strategy. Because it is such an
How to Develop Content for Every Stage of the Customer Journey Read More »
Thinking about “doing” video is easy; implementing it can be difficult. Or is it? Here you’re going to learn how to create a YouTube video campaign in just 30 minutes. How Long Should Your Video Be? Video platform Wistia analyzed 564,710 videos which had a combined count of 1.3 billion plays and came to the
Create A Quick YouTube Campaign In Just 30 Minutes Read More »
Building a personal brand is a monumental undertaking. Nonetheless, it’s a worthwhile one. The brand you create for yourself influences what the world thinks when it hears your name. The better your personal brand, the better your reputation and the opportunities that come with it. Anybody can create a personal brand, and almost everyone uses
5 Tools To Create Online Courses (& A Formidable Personal Brand) Read More »
If you’re part of the 86% who use some form of content marketing in your overall marketing strategy, then you know that a content strategy is imperative to your success with increasing brand visibility for your company. This is the beauty of content marketing, that writing a few words can make such a difference. But it only
3 Ways to Use Content to Increase Brand Visibility Read More »
