Editor’s Note: The following is Part 1 in a three-part series titled, “What Is WordPress Multisite and How Can It Help You?” There is a good deal of information on the web about WordPress Multisite, but most of it dives too deep technically, or quickly shows you steps to set up a Multisite environment. I […]
What Is WordPress Multisite and How Can It Help You? (Part 1) Read More »
Admit it, you spend well over the healthy amount of time on YouTube. We all do. With so much content, from amateur videos to professional films, being uploaded every day, it is an irresistible distraction and a bit of a productivity hazard… as well as a huge creativity booster! Youtube is a fantastic platform with
As soon as a business enters the digital marketing world, all they hear is “Content is king.” So they jump into bandwagon without much strategy in mind. But is it really so? Is content king no matter what? I have a bit different stance on that: I say “Content is the foundation“. It’s not above
How Effective is Content Marketing, As Shown Through Stats Read More »
Google is perpetually improving its understanding of natural language. Google Featured Snippets and the rise of voice search optimization has made optimizing your content for question based queries more important than ever. You may have seen these Featured Snippets pop up in position zero after asking or typing a question in Google’s search bar. The
What if I told you that one big idea can supply the topics of all your marketing content for the next few months and that you don’t need to break the bank every time you need content created? I know it sounds like a pipe dream. After all, the top performing businesses in 2016 allocated
How To Turn One Idea Into Multiple Pieces Of Content Read More »
Video has already vastly transformed the social media marketing landscape, massively boosting engagement levels and helping brands connect with audiences in a variety of new and often meaningful ways. As bandwidths become greater, mobile internet data gets cheaper and video continues to spearhead the destruction of old fashioned interruptive marketing models, we will see brands
Video Technologies Set To Make A Big Splash In Social Media Read More »
Have you noticed that some of your guides and articles perform better than others? They tend to attract more back-links, traffic and shares, and generate more business for you. Some marketers refer to them as link-bait. In the world of SEO, content with link-bait value is gold. They can help increase your website’s rankings in
How to Create Link-Bait Guides Bloggers Can’t Resist Read More »
If you visit any business website, including this one, one thing you’ll see a lot of is case studies. But is there any point in including case studies on your website? Here are some of the reasons why all business websites (or any website where you’re promoting a product or service) need case studies, as
The rise of content marketing has made content creation a key focus for businesses, and the issue of how to improve their content and its performance is at the forefront of many marketers’ minds. At the Summit on Content Marketing earlier this summer, I gave a presentation on “15 ways to improve your content writing”.
With content taking the marketing world by storm over the past few years, it can be easy to feel overwhelmed with all of the content you need to produce in order to stay ahead of your competition, not to mention coming up with new ideas of content that haven’t already been written. I’ve got good
