The rise of content marketing has brought content creation to the forefront for all businesses. This makes it more important than ever to explore the best ways to create effective content. The definition of effective content for every business may be different, but in general, it still has to bring you closer to your goals. That’s why effective […]
8 tips for improving your content creation Read More »
Content marketing is, undoubtedly, one of the most important buzzwords among crucial concepts of modern promotional activities. Unfortunately, content marketing isn’t always applied to maximum effect. A good illustration is a recent study by software company Prezi: 8 out of 10 people forget about branded content in no more than 3 days after interacting with
8 Out of 10 People Forget Branded Content In 3 Days Read More »
Effective copywriting is all about building trust with your audience, understanding their needs and then convincing them that your solution can alleviate their pain most efficiently. Before you can sell them anything, you need to build a strong foundation of trust. Once you have that relationship, it becomes much easier to sell someone. Think about
Copywriting Hacks: How to Build Trust With Your Audience Read More »
At Velocity, we’re always looking for new ways to tell stories and always in the market for a new content format. But lately we’ve started to feel a bit… format-constrained. We’re pretty comfortable with the core content marketing format portfolio: videos, ebooks, emails, slideshares, websites, infographics, blog posts, landing pages, listicles, glossaries, FAQs, prezis, interactive
New Content Format: Introducing Velocity String™ Read More »
The advent of the Internet made instant worldwide communication commonplace. As the old saying goes, where there is communication there is commerce. The natural outcome of the reach and availability of the web was e-commerce. Using content to boost your e-commerce sales is a strategy that is now used by many business owners to reach
How to Use Content to Boost Your E-Commerce Sales Read More »
Content marketing ROI can be a fuzzy subject. It’s long-term focus and indirect nature can make it difficult to connect the costs to revenues for a business. That causes a lot of people to undervalue content marketing or write it off as a waste of resources. They have a hard time spending the time and
How to Prove the ROI of Your Content Marketing Read More »
If you subscribe to at least one good marketing news site, you’re well aware that everyone is still blogging to promote their products, services, and companies. What I want to look at in what follows are some of the trends that we’re likely to see happen, or which will continue into this year. I’ve been
8 Blogging Stats For Your 2017 Strategy Read More »
Your knowledge and experience is your biggest asset. That’s what defines your business and that’s what helps you stand out. How to effectively market your knowledge online? Of course, content marketing is the answer. But simply creating expert content is not going to be answer. You need to put it forward in front of niche
If you are a content marketer like me, you probably have realized that a picture is worth a thousand words. Quality writing is a crucial part of your content success, but to really stand out from the crowd, visual content must become part of your marketing arsenal. Effective use of visuals go beyond just pleasing
How To Use Visual Content To Drive Results Read More »
The efficacy of using videos in online marketing has long been known to digital marketers. Video content has come to dominate the web and, with it, the nature and focus of many a big brand’s marketing strategy. The power of video to increase the reach of businesses, build brand identity, boost social followings and secure
10 Ways To Measure Video Marketing ROI Read More »
