Any business looking to drive more organic traffic to their website to increase their online sales should take their content marketing strategy seriously. Good content marketing campaigns can reap rewards in terms of more new visitors to your website, an increase in the number of customers, better brand loyalty and greater brand awareness. A good […]
7 Content Marketing Tactics To Boost Your Organic Traffic Read More »
Blogger outreach benefits multiple facets of your digital marketing. For branding, being cited by authoritative sources is a great way to boost your credibility, increase your exposure, and build trust in your company. The same goes for being a contributor to these authoritative sites. And when it comes to SEO, outreach holds the key to
5 Blogger Outreach Pitfalls And How To Avoid Them Read More »
We’ve all heard it before… “Content is king.” But what does that even mean? And where do you start if you hope to ascend the marketing throne? Neil Patel defines content marketing as: “…a long-term strategy, based on building a strong relationship with your target audience, by giving them high-quality content that is very relevant
Guest blogs are a popular link-building strategy used by businesses all over the world. And until recently, many were relying on guest blogging as their primary source of earned links. But a diverse link profile is essential to maintain ranking. So how can businesses achieve this? “The landscape of SEO and link building is always changing, and today,
The Guestblogalypse: How to Get Links Without Guest Blogs Read More »
Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site – it needs to provide a good experience. According to Google, 29% of smartphone users will immediately switch to another
The ultimate law of mobile site design: Entertain users and drive conversion Read More »
If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click
Marketing with intent: The combined power of SEO and content Read More »
UPDATED! One of our most popular in 2016, this post on SEO techniques has been updated to get you ready for a successful 2017! In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page
Content-based and relationship-driven links are apparently the ones that make a huge impact in today’s digital marketing (not just SEO). Outreach accounts for the majority of these link acquisitions – which I can personally attest to as it is evident on most of the campaigns we’ve handled. Long gone are the days of solely winning
+22 Link Building Email Templates – Kaiserthesage Read More »
An Offer You Cannot Refuse: The Future of Content Marketing from the Godfather of Content “Leave the gun, take the cannoli.” While this is not a phrase that Joe Pulizzi uses in his content, it is one that we can all associate with him, as he is the undisputed Godfather of content marketing. The words
Copywriters and content marketers have distinct roles to play in online marketing. Copywriters take care of all promotional materials. This includes drafting content for ads, flyers and most importantly the sales pages of your website. An ideal sales page takes the visitor through all the unique selling points of the product along with testimonials and
Using The ‘Pair-Up’ Strategy To Increase Online Conversions Read More »
