LinkedIn has two main features designed to help you share ideas about your business. You can either share content published somewhere or write an article. While about 3 million users share content on LinkedIn weekly, the latter option has the potential to become an important part of your content marketing strategy. The drawback is that […]
Blogging on LinkedIn: A Business Prospective Read More »
“How do you find content?” That’s one of the top three questions seasoned social media professional are normally asked. Along with finding the perfect time to post and which social media channels to post on, business owners, entrepreneurs, and those new to digital marketing are often faced with the challenge of finding interesting and engaging social media
Simple Solutions for Curating Social Media Content Read More »
“Your readers should feel so compelled to read your copy that they cannot stop reading until they read all of it as if sliding down a slippery slide” – Joseph Sugarman Wikipedia defines copywriting as “the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy,
How To Give Your Copywriting A Conversion-Focused Uplift [Examples] Read More »
The other day, I had an interesting conversation with a friend of mine who I first met via social media, but has become a close confidante and teacher. We were talking about the various changes we’ve seen in the time we’ve known each other (close to 10 years now) and how these changes have impacted
You Don’t Have to Write About Marketing to Be a Marketer Read More »
There’s good content. And, then there’s high-quality content, the stuff that rises in the search engine results pages, oozing those attractive and useful characteristics both consumers and search engines value. In my experience as an SEO copywriter (going on 10 years now), I’ve learned that there are several SEO content writing tips that make your
Guide to Leveraging Industry Experts to Craft High-Quality SEO Content Read More »
What Metric Can Tell Us Our Content is a Unicorn? NATHAN: What are the metrics you’re going to use for the content to know whether it’s quality? LARRY: Great question. In baseball, you’ve got hundreds of different metrics. Same thing in marketing. There are hundreds of different possible metrics for your content. However, when I
How to Create Content Unicorns and Ignore the Donkeys Read More »
Videos work great for content marketing for three reasons: Certain demographics of users LOVE watching videos; Videos open up more marketing channels (Youtube, Vimeo, etc) Videos are highly engaging: People like sharing videos Now, the days when video content was so hard to create that most people were just shying away are over. Videos are
4 Tools to Easily Create Videos to Diversify Your Content Marketing Read More »
Much to the dismay of publishers, Google is not currently working on a feature for publishers to obtain analytics about their featured snippets within the Google Search Console. So if you’ve been waiting for Google to share the data illustrating how your website is being used in featured snippets, you’ll have to keep waiting. Gary
Google Search Console Won’t Include Snippets Anytime Soon Read More »
You’ve read the Insane Honesty slideshare. (If you haven’t, here it is:) Now here are the examples. Six fantastic examples of Insane Honesty – some legendary, some unsung-to-date-but-now-oh-so-sung. [Now with NEW and improved examples, below — most of which, to be insanely honest, aren’t as good as the Big Six but some of which are
6 Examples of Insane Honesty in Content Marketing Read More »
These days, content marketing is a commonly used tactic for marketers in different industries and verticals. One thing that is still missing from many content strategies is deliberate and consistent focus on conversions. While content creation is something that every company should be doing in some form or fashion, the companies who win the most
3 Types of Conversion Driven Content Read More »
