I am a huge believer in content. Providing great trendy content is by the most reliable and efficient way to market your site. No wonder many Internet marketing companies are switching to various content marketing services. However producing great content on a regular basis may be overwhelming (and as many people believe, impossible). Coming up […]
When many of us hear the term elevator pitch, the first scenarios that come to mind are an interview or a sales presentation. However, these brief soundbites are no longer reserved for those moments when you’re put on the spot and have to quickly sell what you have to offer. In today’s world, having an
Elevate Your Elevator Pitch with These Proven Strategies Read More »
As digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand generation are what is most imperative to client success and satisfaction, do you really need fresh ad copy to accomplish these goals? At first glance,
rawpixel / Pixabay If you’re a writer, artist, or content creator of any kind, take a moment to consider the fact that there has never been more demand for original, high-quality content than there is right now. The rapid growth of platforms like Instagram and YouTube has completely changed the way we consume media, and
How Content Strategy is Changing + Resources To Guide Your Success Read More »
Are you putting enough thought into your meta description tags? If not, you’re missing out. Yes, your meta description tag should describe your post but many companies and websites will go well beyond that to carefully craft descriptions that can massively increase their click-through rate from search engines. You can do the same. We’re going
Nine types of meta descriptions that win more clicks Read More »
For the SEO community, Domain Authority is a contentious metric. Domain Authority (DA) is defined by Moz as “A search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater
Study: How to use domain authority for digital PR and content marketing Read More »
Market research is the key to learning what your target customers want, how to deliver the best solutions, and stay ahead of competitors. Regardless of the size of your business, however, research activities — such as gathering focus groups or performing a census — can be costly, time-consuming and hard to justify, especially if you’re
Conducting Market Research with Limited Resources Read More »
Although websites have been at the center of the customer journey for years, most businesses continue to struggle to leverage this essential tool to deliver a fully personalized customer experience. This presents a challenge for both customers and marketers alike, preventing each from accomplishing their goals and witnessing the type of results they strive to
Website Personalization Can Help You Optimize the Customer Journey Read More »
Publishing original content to your website is, of course, critical for building your audience and boosting your SEO. The benefits of unique and original content are twofold: Original content delivers a superior user experience. Original content helps ensure that search engines aren’t forced to choose between multiple pages of yours that have the same content.
How to check for duplicate content to improve your site’s SEO Read More »
Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their
MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads Read More »
