In all my years as an SEO consultant, I can’t begin to count the number of times I saw clients who were struggling to make both SEO and affiliate marketing work for them. When their site rankings dropped, they immediately started blaming it on the affiliate links. Yet what they really needed to do was […]
How to perfectly balance affiliate marketing and SEO Read More »
Let’s face it. Most of us aren’t writing blog posts for the fun of it. We write them because we want them to serve a purpose for our business, even if that purpose is simply increasing engagement with a target audience. But often, businesses want the content they write to support a measurable goal, whether
Should a Blog Post Focus on One Keyword or Multiple Keywords for SEO? Read More »
Hubspot found that 80% of marketing professionals lean on visual content in their social media marketing. It makes enormous good sense to assert that social media marketing is moving towards a direction where image and video content shall play pivotal roles. Traditionally, content marketing has performed three roles: Factually accurate content informs users Stand-out content
Visual content creation tools for stunning social media campaigns Read More »
Does social media have an impact on your SEO? Do retweets, shares, and likes of a page actually boost that page in search engine results? Studies like this one by HootSuite have suggested that there’s a correlation between social media shares and higher rankings. You might have noticed that yourself: content that ranks well on
You are now living in the midst of a tantalizing revolution as the great minds of user experience (UX) and search engine optimization (SEO) finally converge to produce beautiful on-page content designed to rank in search results AND engage or educate the user. Gone are the days of plugging in keyword phrases into your blog
10 on-page SEO essentials: Crafting the perfect piece of content Read More »
The suggestion that you could have 80% of your outreach read by recipients sounds like a pipedream — an astronomical figure designed to keep people plugging away on their outbox. With such a small canvas of visible information in a recipient’s inbox to work with, it can feel like enticing four out of every five
How I got 80% open rate in my email outreach campaign Read More »
When it comes to link building using digital PR, it’s important that you start with the story. A great story can be told in many different ways. However, you’ll struggle to gain traction when there’s either a lack of it or a poor story regardless of what format you choose. That means, almost ignoring the end
Five proven content formats to maximize link acquisition with digital PR Read More »
Digital campaigns are all about visuals in today’s digital world. According to Deposit Photos on visual trends in 2019, “To get users to pay attention, visual content across platforms has to have an edge. Brave, bold and sometimes daring choices of visuals are becoming prominent for a reason.” Social Media Examiner’s 2018 Industry Report shows that 80
Four visual design cues ecommerce marketers should use in 2019 Read More »
Those of us working in creative marketing roles know how important it is to come to work with fresh and innovative concepts. We’re charged with developing unique content that communicates our brand and motivates engagement, which requires us to constantly be thinking outside the box. So it can feel especially disheartening when we lose our
Office Activities to Inspire More Creative Marketing Ideas Read More »
A new study by Kaizen has revealed that content that performs well for backlinks does not necessarily perform well for social shares and vice versa. Analyzing over 2300 pieces of finance content, Kaizen has found the best performing pieces of content for URL rating, the number of referring domains, and the number of social shares. Nine out
Backlinks vs social shares: How to make your content rank for different SEO metrics Read More »
