Airbnb is a master of branding and tempting UX. We thought we’d round up some examples, from campaigns to webpages and even little bits of what one might call ‘micro UX’. It should be noted that not all of Airbnb’s creative efforts have gone smoothly (have a look at Floating World and Shell, the once-evicted […]
10 examples of great Airbnb marketing creative – Econsultancy Read More »
Nothing forces you to keep a close eye on Google updates quite like having a wide variety of SEO projects and clients. With clients in almost every industry, I’m forced to check early and often when changes appear in search to see how they’re playing out differently based on the industry (and even the search
And if you can find a sales team who doesn’t want a marketing team to do that, then I’m stunned. That’s what every sales team is begging for from their marketing team, just that honesty, that transparency. And your sales team is going to say: ‘Hey, we want this email promoting the upcoming trade show.’
How to Align Sales with Your Content Marketing Strategy Read More »
Guest posts Guest posts on each other’s blogs are a great way to introduce your respective audiences to each other. You can write original content for the post or republish an evergreen post (but be sure to add the rel=canonical to the original post). You could also interview a subject matter expert from your respective
Co-Marketing Relationship Guaranteed to Expand Your Reach Read More »
Everyone knows that mobile is red-hot right now. In fact, there is a pretty good chance you are reading this very article on a mobile device. And yet, like an old dog who just won’t learn a new trick, most people are still designing websites for desktop computers and then trying to make them work well
Why mobile first design is the only 2019 strategy that will work Read More »
It’s tempting to go after broad, high-volume keywords with huge audiences (and equally huge competition). But there’s an equally large — albeit more distributed audience — to be reached by targeting lower-competition, long tail keywords. Imagine comets flying through the SEO solar system, if the most popular keywords make up the head of the comets
Eight shortcuts to find long tail keywords (and how to use them) Read More »
How are people engaging with your content tools on social? Nathan: Do you have any customers reporting back any specific success stories from either using Wavve or Zubtitle, and just how it’s worked for their business? Baird: We hear from a lot of people, especially in the Zubtitle side, just how much more engagement they’re
A few weeks ago, Google published a blog post on its webmaster blog sharing some tips on how to get more success in Google News search in 2019. 2019 will be a hard fight against fake news as fake news outlets are increasing with time. Along with some social media platforms, Google is also responsible
Almost two-thirds of marketers now admit that digital content strategy powers their entire digital plan and yet the majority of those that use it struggle to create a mix of content ‘good enough’ to win. That is the main finding from the second annual State of Content Marketing Survey, an annual temperature check of the
Conversation mapping: The new rules to win in search and content marketing Read More »
You have put your heart and soul into creating a blog from scratch. What next? Now it’s time to drive some serious traffic to it. However, generating high-quality traffic is one of the biggest challenges faced by new bloggers, especially when each niche has thousands of blogs shouting for attention. According to data from Statista, the
