The pursuit to keep up with the latest SEO trends has managed to overwhelm a lot of website owners and marketers in the digital sphere. Competition is driving this mad race of ranking further and maintaining your online presence has become more difficult than ever. The top reason for brands taking their Search Engine Optimization […]
Throughout 2018, I was responsible for the launch of just over 100 content-led link building campaigns. They all had a shared goal of earning links and coverage from the world’s biggest publishers for clients across retail, travel, finance, and other sectors. Here’s a small selection of publications where I earned links from across the year:
Lessons learned from launching 100+ content-led link building campaigns Read More »
Writing a good article is not enough for search visibility and good user engagement. What really matters is how well you structure it in order to optimize it well and give clear answers to users’ questions. Here are four factors to consider when creating effectively structured content, and tools to use for each. 1. How
Four tools to better structure your article for SEO and usability Read More »
Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all. At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect? Or is there a process you
Link reclamation: A practical guide for turning unlinked brand mentions into links Read More »
The recent layoffs at BuzzFeed have prompted a great deal of discussion, speculation and alarmed commentary, particularly from those in the journalism industry, about whether one of the most well-known new media companies still has a future. The widespread restructuring has seen a total of 15% of the company’s workforce laid off, with the impact
Welcome to the latest instalment of Velocity’s most popular blog series (bar none, because there are none), Let’s Steal From…. We pick a piece of marketing that blew us away and distil it to its essential elements in a bid to understand how any of us mere mortals can ever come close to recreating something
By definition, growth hacking is a process of rapid experimentation, a continuous journey of trial and error to find the best path of growth. For a company, these experiments can be across marketing funnel, product development, sales segments, and so on. While traditional marketing is costly, growth hacking is a low cost alternative. Entrepreneur Sean
There are two difficulties with a roundup like this – Disney is massive and it’s often hard to disentangle product and marketing. The company creates such strong stories/brands that all of its media can appear to work seamlessly. Nevertheless, we’ve picked out some examples of what could be termed marketing expertise by the film juggernaut.
10 examples of great Disney marketing campaigns – Econsultancy Read More »
Great marketing creative is always popular on the Econsultancy blog. Now, I want to pick some pearls from across a sector. This week, I’ve chosen travel – enjoy! 1. Inspired by Iceland Promote Iceland’s website, Inspired by Iceland, and its accompanying campaigns since 2010 (the year of eruption) have been a joy to interact with. At
10 examples of great travel marketing campaigns – Econsultancy Read More »
If you can optimize it, you should. And images are no exception. The images on your website represent another way to drive organic search traffic. Often overlooked, Google Image SEO can be just as important as optimizing your webpage text. In fact, you might be surprised at just how much traffic your images are already
