Do you use the best content distribution platforms to reach your audience? Or do you have a nagging feeling that you may have missed a key opportunity? Don’t worry since content distribution isn’t a once and done tactic! Why?To reach the maximum potential audience, your content marketing requires consistent and on-going distribution. So you can […]
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Visuals are content marketing sugar. Marketers call visuals eye-candy for a reason! You add sugar to your coffee makes it taste better—right? Similarly adding images and/or video to each piece of content will sweeten it for your audience. As a result, your visually studded content marketing will be easier to consume resulting in more attention
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Heidi Cohen Interviews Rand Fishkin New book – Lost and Founder: A Painfully Honest Field Guide to the Startup World Q: What’s your best piece of advice for readers looking to improve their marketing? A: Many folks are overwhelmed by the number of options available for marketing on the web. My advice is to choose
Heidi Cohen Interviews Joe Lazauskas and Shane Snow New book – The Storytelling Edge: How to Transform Your Business, Stop Screaming Into the Void, and Make People Love You Q: What’s your best piece of advice for readers looking to improve their marketing? A: To steal a line from my friend Rebecca Lieb: “Content is
Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page
Are you back from the holidays facing an empty editorial calendar? Instead of sitting with your fingers hovering over your keyboard waiting for words to magically appear on your screen, tap into the power of annual content planning. To get your content marketing on track to succeed, use annual content planned around specific times and
Annual Content Planning: How To Kickstart Filling Your Editorial Calendar Read More »
Are you freaking out trying to fill your content marketing needs with limited resources? Have you considered supplementing your brand spanking new content creation with content curation? Many content marketers can be short-sighted about content curation. Only focused on reducing content costs, they confuse unbranded content aggregation with editorially curated content. True content curation requires
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