Email is still a very powerful marketing tool. Contrary to proclamations that it’s a dying or dead channel, email is still more relevant and effective than Twitter or Facebook. Most of the bad propaganda about email is due to how marketers misuse it. These days, eblasts sent out simultaneously to hundreds or thousands of random people doesn’t […]
How to Use Email Segmentation to Drive Conversions Read More »
In its bid to capture a portion of television advertising revenues, Google’s YouTube has finally launched an option to run campaigns on TV screens. Labeled “TV screens device type” on the Google Ads platform, the option will allow advertisers to target engaged viewers watching YouTube content on their TVs. It’s not surprising that YouTube has
YouTube is Now Making it a Lot Cheaper to Advertise on TV Read More »
Coming up with new, high-quality content on a regular basis can be a struggle for marketers. And with billions of blog posts and other content being released daily, there’s a big chance that your content won’t even be seen by most of who it’s intended for. The problem of keeping up with posting fresh content
Facebook might have been hit by scandals recently, but it remains the biggest social media website in the world, with a reported 2.23 billion active monthly users as of the second quarter of 2018. Given the platform’s massive user base, posting content through a Facebook Page has the potential to bring a tremendous amount of
How to Strategically Automate Your Facebook Page, Get More Engagement in Less Time Read More »
Online retailers and small businesses understand how crucial advertising is in driving traffic to their websites. Unfortunately, 97 percent of first-time site visitors will leave without buying anything. There’s a big chance that they won’t ever come back unless you can find a way to convince them to return. One way to go about this
What are Retargeting Ads and Why Should Your Business Use Them? Read More »
Reddit made some big changes last year, with a redesign of its website and the launch of a native video feature optimized exclusively for the site’s new look. Now their risky move is paying off, as the company is reportedly getting an average of a billion video views a month. Reddit is now hoping the
Reddit Hits 1 Billion Monthly Video Views, Offers New Opportunities for Advertisers Read More »
Most people think Quora is a simple Question and Answer forum. However, the website is so much more than that. While it’s true that people can ask about anything under the sun, a lot of the answers are enlightening and useful. What’s more, if used correctly, Quora can be a veritable goldmine of website traffic.
How Answering Questions on Quora Can Drive Massive Traffic to Your Website Read More »
In recent years, content marketing has become one of the most powerful techniques for growing your business. Because of its effectiveness, businesses are now allotting as much as 40 percent of their 2018 advertising budget on content marketing. The investment makes sense as well executed content marketing can bring more traffic to a website, raise
How to Build a Content Marketing Strategy (And Stick to It) Read More »
Content marketing is reshaping ecommerce for companies large and small. That’s because marketing is about trust first and foremost and marketers are realizing that quality content builds trust quicker than traditional advertising. Tim Turner Forman of a new startup called The Tot and Matt Osias of Hawke Media recently discussed how to start a content-driven
How Do You Measure the Success of a Content-Driven Marketing Strategy? Read More »
