I’m in the business of helping companies use tech to drive better customer interactions. I help companies earn more customers. The most common way people employ me is to help them build content marketing projects, expand their existing ones, or in general, turn their marketing, sales, and communications efforts into something more effective. Well guess […]
Customers Don’t Want Content – They Want a Better Path Read More »
We have to stop phoning it in. Everyone. You. Me. Those guys. It’s not okay. It’s boring and it’s messing up the entire opportunity to reach people and help them succeed. In short, quit your bullshit. I’m on a flight to San Francisco to help credit union people market their services better. When I went
Dear Bad Marketer (and if I pointed you specifically to this post, I really do mean you). Stop it. Stop. It. Let me give you the rundown on “it” so that you’ll know what to stop: 1.) Cold email – Hey Chris. Here’s something WE want to promote because it benefits us, but we’ll pretend
I recently rolled out a Facebook Live news show that I create using a great Facebook Live for Mac software called Ecamm Live. I did the project because I wanted to get the word out about that software for the guys who create it, but something has really clicked with me. I’m really loving the
What Launching a Facebook Live Show Taught Me About Media Read More »
I’ve been experimenting with Facebook Live for Mac using a software I’m helping promote called Ecamm Live. The show I’ve created is a proto-news kind of show, and I’m trying to make it better every episode. But every time I go live, I end up wishing YOU would make a show, too. So here are
I blame Jacqueline for my recent re-fascination with videoblogging. Well, her and this research by Jay Baer. But wait. Video? Really? Video is..UGH! Video? Really? I know. I know! You’re too something. You’re boring or too fat or too skinny or too old or you have bad acne or whatever you have. I know. Where
Three times today, I’ve been asked by a “blogger” to contribute to their amazing “round-up” post, where they query experts for their opinions on some topic that they feel matters to the people they try to entertain with their “writing.” In the last of these posts, I was addressed by my very secret title of
I’ve had a VERY fortunate career. I was ahead of the curve on a particular shift in technology that affected how businesses and people interacted. Because of this, I’ve spent time with a lot of the biggest companies in the world, often meeting their CEOs as well. The picture above is Bob Iger, CEO of
How to Attract The Attention of Big Companies For Your Small Business Read More »
