As the new year approaches, many of us are considering which bad habits we’d like to leave in 2018. But what is a bad habit really? If you asked your mother, she might say swearing or eating with your mouth full. But a top sportsperson or a virtuoso musician would say a bad habit is […]
Creating content for your brand’s online presence is incredibly important and, when done right, has multiple invaluable benefits for your company. However, quality content creation often becomes time consuming, expensive, and can sometimes feel impersonal. But what if there’s another way to get high-quality content at little to no cost? What if this content already
8 Ways to Encourage More User-Generated Content (UGC) Read More »
NOW UPDATED to reflect new information and examples of Instagram posts! When it comes to engagement, Instagram is leaps and bounds ahead of Facebook and Twitter: Take a look at these statistics for Instagram: Monthly Active Users: 800 million Daily Active Users: 500 million Instagram Stories Daily Active Users: 300 million Instagram Likes Per Day: 4.2 billion Photos Uploaded Per
18 Reasons Why Your Instagram Posts Fail (& What to Do About It) Read More »
So you’ve put a lot of effort into developing products and/or services that are the best of their kind. Trust me, your job is only half done. No matter how good your products are, they won’t sell by themselves. And that is exactly why you need to have an effective customer acquisition strategy in place.
How to Reinforce Your Customer Acquisition Strategy with Influencer Marketing Read More »
Do you want to connect with your customers – existing and potential? Do you want to grow your follower base, expand traffic and increase user engagement? This is all possible by running a social media contest. Many people “Like” the Facebook page of a brand in hopes of getting a discount or a product for
Creating a Social Media Contest Strategy to Boost Engagement Read More »
So you want to make an explainer video (or any other piece for your video content marketing strategy) but don’t know where to start? Like with any marketing initiative, you should start where it matters: research. In this article, I’ll be going through a list of tools you can use to reach the audience that’s just
How to Research Your Audience Before Producing an Explainer Video Read More »
It’s no secret — social media has invaded every aspect of our lives and changed the marketing landscape forever. Yet despite this, many B2B marketers remain skeptical of social media’s effectiveness as a lead generation tool. Maybe they believe it’s difficult to ascertain metrics for their marketing efforts, maybe they don’t know how to put
Getting a large volume of traffic to your website is good, but if that traffic doesn’t convert, your effort to attract it there is pretty much useless. Conversions are the lifeblood of any digital marketing campaign, so the ultimate goal of your effort is to persuade people to do something for you – give you
How to Increase Your Conversions with Online Customer Engagement Read More »
Many local businesses worry that as great as the internet has been for society, it is also allowing large companies to consolidate their control of local markets around the world. And while it’s true that without the internet we would not have companies like Amazon, the internet doesn’t have to be a death sentence for
