The fall of ad copy, long live ad copy

ad copy, Content, conversion, conversion copywriting, CPC, CTR, digital advertising, evergreen copy, paid search, paid search ad copy, PPC, Quality Score, SEO, SERP /

As digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand generation are what is most imperative to client success and satisfaction, do you really need fresh ad copy to accomplish these goals? At first glance, […]

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