While WordPress makes it easy to create a blog or website for everyone for free, it’s not always that easy and often webmasters end up making several mistakes WordPress is one of the most trusted platforms for creating a website. Many people prefer this CMS when it comes to creating different types of websites, whether […]
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You need landing pages – great, high-performing landing pages that convert a high percentage of visitors. You need to capture leads. You need customers. In other words: you need landing pages. Great, high-performing landing pages that convert a high percentage of visitors. But consider this: The average conversion rate of landing pages is 2.35%. How
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Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools One of the biggest updates recently – besides Google’s algorithm update – is the news that the search engine will
News roundup 14th June 2019 Read More »
Sharing content early or deleted pages still indexing can affect your site rankings. Here’s how to remove your content from Google Having written a lot of blogs around how to get your website rank higher on Google, we’re not surprised when we are asked this question: “How can I remove my site, or a part of
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Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers Image searches may still constitute a fraction of the total search volume on Google. But visual-heavy social media networks are already a “favourite” among avid shoppers. According to Pinterest – a platform where an estimated
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Discover how AWA digital defied “best practice” to drive up conversion rates for a global car rental company Discover Car Hire, a fast-growing car rental comparison and booking site, came to conversion rate optimization (CRO) agency AWA digital for help increasing the profitability of their website. To Discover Car Hire, “profitability” meant an increase to
When adding pages to the customer journey can increase CRO Read More »
CRO is an underrepresented specialty in today’s marketing industry and because of a general lack of understanding about the field of work, it often loses out I attend and speak at some of the best digital marketing conferences all over the world and I can count on one hand, the number of sessions I’ve seen
Conversion rate optimization: Marketing’s most underused weapon Read More »
AWA digital helped Xero Shoes increase conversions and reduce return rates by split-testing sizing guide copy Minimalist footwear company Xero Shoes came to conversion rate optimisation (CRO) agency AWA digital wanting to increase the conversion rate from their e-commerce website, which was already performing well. Using a data-driven CRO methodology that has evolved over 9
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5- Step formula to help you optimise landing page performance A landing page is a standalone, dedicated page on your website. Sometimes called a squeeze or slash page. It is distinct from other pages in structure, design, content, etc. A landing page is aimed at lead generation or driving traffic to other pages on your
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3 Keys to creating a really effective call to action The call to action, or CTA, is the darling of the digital scene, a must-have for marketers in every webpage or piece of content. But don’t be distracted by their trendiness; CTAs are far from new… A CTA is simply another way to express an
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