Would you be frustrated if you discovered that tons of your potential customers are leaving your ecommerce website (and that your conversion rates are in the pits) because of a poor visitor experience? Unfortunately, that’s often the reality: many ecomm storefronts don’t have the best checkout experiences, and it absolutely crushes their sales efforts. This […]
12 Simple Rules to Boost Your Ecommerce Conversion Rates Read More »
Tough competition on the ecommerce market makes retailers continuously search for new ideas to improve web stores’ UX. Optimizing the product page is one of the key areas in this quest for enhancements. We reviewed the best practices of ecommerce leaders and success stories of smaller merchants, and came up with three hacks that make any
Three ideas to create a high-converting product page Read More »
A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. There could be many reasons for this lack of satisfaction. But from what I’ve seen with my past CRO projects, one major cause is marketers frequently
3 B2B Conversion Optimization Practices You’ve (Probably) Overlooked Read More »
Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019: “Digital marketing is going to change in 2019,” says NeilPatel. “What’s been working for the last few years is not anymore.
Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019 Read More »
If we asked you to describe an effective digital marketing campaign, you might tout the value of strong design, ad targeting, or the benefits of conversion optimization. But even if your web and landing pages are aesthetically on point, it can mean nothing if you haven’t considered page speed. For context, if it takes more
Conversion optimization (CRO) is one of the most impactful things you can do as a marketer. I mean, bringing traffic to a website is important (because without traffic you’re designing for an audience of crickets). But without a cursory understanding of conversion optimization—including research, data-driven hypotheses, a/b tests, and analytical capabilities—you risk making decisions for
20 Conversion Optimization Tips For Zooming Past the Competition Read More »
The Ultimate Guide to Conversion Rate Optimization Published 08/20/2018 by Jayson DeMers | 0 Comments I’ve written several guides on various elements of online marketing, helping businesses plan their strategies, and execute different elements of an ongoing campaign. But so far, most of my work has focused on generating new traffic for a site or
Storytelling is an art and you need patience to master it overtime. In the words of Steve Jobs, “The most powerful person in the world is the storyteller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Stories are powerful because they transport us into other people’s mind
How to Master the Art of Storytelling to Generate Qualified Organic Leads Read More »
There are two kinds of site owners: 1. Some have mastered the magic formula to skyrocket traffic to their site and ride into the sunset with a boatload of money. If you are one of them, you can move on to other blog posts. 2. Then there are those who have had some reasonable growth
When it comes to digital marketing, organic lead generation is considered the Holy Grail. However, nurturing organic leads is as important as generating them. Not all of your potential consumers are going to buy your product or service based on the first impression alone. You will need to convince them that they should choose […]
