1. Demonstrate Your Product In Use Your visitors don’t want the description of your product or the assurance of its awesomeness – they want to see how it looks when it is being used. Use large images to demonstrate it. It can be an image of a product by itself (or with the emphasis on […]
How The Right Use Of Visuals Can Boost Landing Page Conversion Read More »
The call to action is the critical point in a lead’s journey from a member of the audience to becoming a customer. It is the central bottleneck of your business, the place where the action takes place. Nowhere in your marketing is an understanding of psychology more vital. So why aren’t your leads clicking? Here,
3 Core Psychological Reasons Nobody Is Clicking Your CTA Read More »
An average e-commerce business allocates 80% of its budget on acquisition, while 41% of overall revenue comes from repeat customers. That’s almost half of the revenue you can bag without leaping into acquisition costs. Learn more about how you can turn your customers into repeat users and loyal advocates. Charles Darwin used to say that
Powerful Strategies For Shopify Stores To Retarget Zombie Customers Read More »
Are your marketing resources being utilized as efficiently as possible? Maybe your marketing messages are reaching a relevant audience, but are they reaching irrelevant consumers as well? This means you’re wasting your advertising budget on clicks that don’t turn into conversions. Or maybe your emails are getting sent out to inactive email accounts. So you’re
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In crowded marketplaces with dozens of competitors fighting over the same consumers, being able to actively engage customers is critically important. Research has shown that one of the keys to driving customer engagement and finding success with online marketing is to promote brand authenticity through content marketing. Promoting Authenticity Via Content Conversions drive revenue. Engagement
Customer Engagement & Content Marketing Read More »
Depending on who you talk to, website popups are either a godsend for list building and subsequent revenue creation, or they’re a nuclear bomb for the user experience. Some can’t stand popups and completely disregard sites that use them (or that’s what they say, at least). And there are even entire websites dedicated to hating
The most difficult part of building a successful business is generating more sales while also sustaining business growth. Thankfully, the latest technologies in the marketing industry make this process much easier for almost all types of businesses. Email marketing is one of the most effective strategies that’s been proven effective, especially when growing eCommerce businesses.
7 Tactics to Skyrocket Your Conversion Rate in 2018 Read More »
Yours truly was thinking aloud about CTA’s recently: “As in, do CTAs really have the power to make or break website sales, as some inbound experts confidently claim, as they keep A/B testing their CTAs, over and over again?” Trust me, I didn’t have to look far and wide for an answer. Right around the
5 Top Design Tips to Create Outstanding CTA Buttons Read More »
Digital business is in constant flux. As more brands than ever flood the already-saturated marketplace, producing innovative content is no longer a just supplement to marketing strategies. It is a cornerstone. With the fierce competition of native advertising and social media marketing, the power of storytelling cannot be underestimated. According to Harvard Business School professor
How To Go From Storytelling To Conversions Read More »
Next time you walk into a store take special care to notice your surroundings. How air conditioned is the space? What music are they playing and at what volume? Are there any unusual scents in the air you might not expect, such as desserts coming from a department store where no food is being served?
How Color Affects Conversions Read More »
