The Colombian Government had a problem. Throughout the long-running battle with revolutionary group FARC, hundreds of soldiers had been captured. Some of these troops had been captive for years, and the Government was looking to get a message out not to give up or lose hope. But how to pass a message directly to the […]
5 Conversion Copywriting Tactics That Turn Your Content Into a “Selling Machine” Read More »
Push notifications have become a common phenomenon for everyone with a smartphone, smartwatch or computer. You don’t need to know about them to receive one. If you are connected to the internet, you will receive a push notification every other minute from one of the apps installed on your smartphone or through a website browser.
5 Powerful Push Notification Marketing Strategies You Probably Aren’t Using Read More »
Voice search is taking the search industry by storm… While we are watching the breath-taking adoption of smart voice assistance and subsequent growth of searching-by-voice popularity, marketers still don’t have the fundamental question figured out: With half of search queries predicted to soon be spoken (and hence half of the search results being spoken), where
How to Optimize Your Product Page for Voice Search Read More »
While it’s possible to measure the overall “success” of a website with multiple different metrics, most webmasters would agree that the number of total conversions—that is the total number of customers or potential customers earned by a site—is the best one to examine. Generally, conversions are earned through a call-to-action on some area of your
The 7 Essential Features of a Persuasive Call to Action Read More »
This blog post is part of a weekly series to tell you more about the sessions at the PPC Hero Summit, a free online seminar for digital marketers on Wednesday, March 6th. If paid media is a part of your job, this event is for you. Register here. There’s often a misconception in marketing
No computer science skills are needed to build scripts OR great landing pages Read More »
More than 96% of ad clicks don’t convert, and that’s largely in part because too many digital marketers don’t focus enough on post-click optimization. They focus primarily on pre-click strategies instead, which results in non-converting clicks. Dedicating more time to optimize the post-click experience can drastically change the outcome of your campaigns by turning ad
Ads & Landing Pages That Have Perfected Post-Click Optimization Read More »
According to the state of PPC, conversion rate optimization (CRO) has continuously been a top priority since 2013 for agencies and brands year after year. In the 2018 survey, only 1% separated AI and CRO for the most important aspect of the digital marketing industry, with AI coming out on top. You can read the
One of the biggest problems faced by businesses and brands is that they see their product from their own perspective; they’re too obsessed with the bells-and-whistles of the backend, and neglect to consider customer experience. Customer Journey Mapping is fundamentally designed to address that – to give companies the ability to get a customer’s eye
How to Use Customer Journey Mapping to Transform Frustration Into Conversion Read More »
The 2019 PPC Hero Summit is a half-day free seminar for digital marketers that features 8 sessions with the writers and digital experts behind PPC Hero, in partnership with Optmyzr, Mobile Monkey, Adstage, and Unbounce. If paid advertising is a part of your job,then this is an event for you! The Summit features popular marketing
Announcement! The 2019 PPC Hero Summit is March 6th Read More »
To preface this entire post, I’ll mention that I’ve been in my role for about one year now. As I’ve reflected on 2018, my expectations in regard to what managing accounts looked like at the outset were largely incorrect. I’ve come to realize that we can’t always apply standard routines, processes, and tasks to manage
Tips for Managing CRO Accounts and Client Relationships Read More »
