Website visitors form an opinion about your website (whether they like it or dislike it, whether they’ll leave or stay) in just 50 milliseconds, according to one source. Some sources claim you have 15 seconds to build trust with website visitors. Others claim you have 10 seconds. Whatever the case – 10 seconds, 15 seconds, or […]
3 Mindless Ways to Build Immediate Trust on Your Website Read More »
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered
AI in action – Marketing Land Read More »
Remember back in school when you were taught how to properly conduct research on the scientific method? Well, who would’ve thought that years later, in the industry that you’re currently in, those methods would be relevant in testing your online marketing efforts such as landing pages? In digital marketing, the term A/B testing is used
How to A/B Test Landing Pages On Social Media Read More »
A person can set up a website to serve any purpose he or she has in mind. Some do it to push a social or political agenda, while many do it to make money. Whatever their purpose, webmasters are primarily concerned with getting conversions. A conversion could come in the form of a subscription to
How Strategic Use of Color in Web Design Can Increase Conversions Read More »
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs. You’re using Google Analytics, advertising platforms, marketing automation, your CRM and myriad other tools to track, measure and take action on your marketing data. You spend your days building marketing
3 signs it’s time to make the switch to account-based analytics Read More »
What comes to your mind when I say the word “website”? Pause and think about it for a second or two. For me, I think about the overwhelming number of websites that exist and how much competition that creates for businesses. I’m guessing my first thought seems too specific to be a gut reaction, but
3 Tips on How to Use Websites Wisely Read More »
It’s an epidemic. A decrease in online user engagement is a significant and growing problem for businesses… The methods for finding and connecting with your ideal audience in a digital world are evolving by the day, hour, minute. The internet was once a place of relative simplicity. Creating a website was enough to help you
Why Everyone Is Leaving Your Website (And What To Do About It) Read More »
Like most other businesses, if you too feel that the conversion funnel ends at the sale; it’s time to widen your horizons, literally. Did you know that it costs 5 times as much to attract a new customer than keep an old one? Also, repeat customers spend more and are more likely to become brand
5 Creative Ways To Boost Conversions With Thank You Pages Read More »
Did you know that on average 76% of all shopping carts are abandoned and 58% of those who have abandoned their carts would complete the purchase if they were offered a discount? According to research conducted by VWO, there is huge potential for remarketing as more than a half respondents said they would be willing to complete
How to Save Abandoned Shopping Carts In WooCommerce Read More »
We’ve got a cracking round-up for you this week. It includes news about basket abandonment, brand safety, online sales, and much more. Check out the Internet Statistics Compendium for further reading too. Let’s not dilly dally… Four in 10 brands deliver ads on unsafe sites According to new research from Sizmek, brand safety remains a
The best digital marketing stats we’ve seen this week Read More »
