If you already have website traffic, I bet conversion rate optimization — that is, turning more of your website visitors into customers — is high up on your list of priorities. This guide will walk you through pretty much everything you need to know about conversion rate optimization — from why it is important to […]
It’s frustrating right? You’re knocking out tons of good blog posts, and people are liking them. Social media shares are on the rise. Traffic is steadily growing. You can feel the momentum building. But something is missing, and it’s the thing you need most. No one is taking action and subscribing to your email list or
When people land on your website, you want them to do something. Sign up for your mailing list, share your content or purchase a product – something that progresses your goals. But how do you get them to take the specific action you want them to? Encouraging a prospective customer to take a desired action
If you have a blog, run a company, or are just trying to make a name for yourself in your field, you’ll probably know that there are few tools like a book to assert your thought leadership, and gain new clients or followers. Dubbed as “the new business card” by James Altucher in 2012, books
How to Create an Ebook Your Audience Will Actually Want to Download Read More »
It’s no surprise that seasonality and holidays have an effect on a brand’s marketing tactics. E-commerce businesses run specials online, brands create Christmas-themed campaigns for holiday lovers. What about the holidays that are commonly recognized as “drinking holidays?” Think Superbowl Sunday, Fourth of July, Cinco de Mayo and even Halloween. Does the fact that more
Retail Seasonality: How Drinking Holidays Can Increase Conversions Read More »
Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our grocery
With the advent of free, effective, and user-friendly testing tools such as Google Optimize it’s getting progressively easier to run quick and impactful A/B tests in order to serve up relevant experiences to users and streamline the path to conversion. In fact, Google recently updated the integration between Optimize & AdWords to allow for more powerful testing.
Test PPC Landing Pages with New Google Optimize & AdWords Integration Read More »
The way I see it, for an online marketing campaign to be successful, there are two main components you need to master: making your business more visible in order to get more traffic, then converting that traffic into leads with the right landing page or offer. But web leads don’t translate to instant revenue; instead,
Having Trouble Closing Web Leads? Here Are 7 Steps to Take Read More »
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO,
Why Good Site Architecture Is The Only CRO You Need Read More »
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach your PPC activities as a whole, you can fine-tune your funnel and get higher-quality conversions.
5 PPC mistakes you’re probably making in your campaigns Read More »
