May 1, 2018 Coming out of 2017 Chatbots have become a common next level marketing tactic… If you are anything like me you may have included it in your “outside the box” strategy pitched in 2018 planning decks, encouraging clients and executives to start thinking about how these can be leveraged to engage customers and […]
The Baymard Institute recently published a study on product page layouts and designs, as well as content types and features. The study, which lasted for two years, found that 82% of websites still have severe UX issues. Yes, that’s a large number of websites. Even top retail websites like Amazon, Sephora, and Best Buy have
5 Ways to Redesign Your Product Pages and Improve Conversions Read More »
March 29, 2018 How often are you taking into consideration what you’re offering users throughout their entire experience with your brand? This begins with the ad you’re paying to serve all the way through to the post-click experience. Is this experience seamless? For those of you that missed our webinar at the beginning of the
Creating a Seamless Pre- to Post-Click Experience Read More »
A/B testing is one of the most polarizing marketing tactics ever invented. It seems like everyone has an opinion on whether it works or not. So, where do I stand on the issue? Well, if you do it wrong, I think it is a giant waste of your time. But if you do it right,
Google announced on today that it is expanding its Google Surveys product and Surveys 360, its survey solution for enterprises, to more than 50 countries. Originally launched in 2012 as Google Consumer Surveys, the offering is designed to “… put quality market research in the hands of businesses of all sizes,” says Google. The Surveys
Google Surveys now available in more than 50 countries Read More »
Conversion rate optimization is like the banana peel in those really cheesy video clips. It’s pretty obvious it’s there. We all see it. But we all know it will trip you up when you get too close to it. Because that’s the punchline, right? Except tripping up on optimizing conversions for your business isn’t such
7 Lessons I’ve Learned from CRO Tests that Generate Hundreds of Millions of Dollars Read More »
Digital marketing is getting trickier every day. The rules keep changing and so do the challenges that online businesses face. The best way to adapt to the ever-changing needs of the market at every stage of business maturity is to react, reflect, reset and refresh. Drill down your conversion rates by better understanding the people
How to Convert More Leads Into Customers With Live Chat Read More »
Earlier this year, Facebook broke some bad news. Organic reach is officially being choked, making it harder for brands to reach the audiences they’ve worked so hard to build. Because of this, I believe marketers will look to SEM (search engine marketing) to recapture lost attention. The problem is, there’s already so much competition. How
5 conversion boosters to optimize your PPC campaigns Read More »
Before I graduated from the Art Center College of Design, Lynda Weinman was my teacher for web design. Yes, THAT Lynda — who created Lynda.com and sold it for $1.5 billion to LinkedIn (just to give you some perspective on where I’m coming from). Back then, I was fortunate enough to be around creative geniuses tackling
Creating the best lead-gen website, step by step Read More »
For a website, there are two ways to increase sales and leads – either you increase the number of visitors to your site, or you increase the number of conversions from existing visitors. For a perfect marketing world, the following image depicts a clear picture: Source However, this perfect marketing world is not realistic for
Traffic or Conversion – Where Should You Spend Your Limited Budget? Read More »
