Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest hits in the past 10 years. Oprah, at her height, had 48 million viewers per week. Now, […]
The death of the mass market and why consumers couldn’t be happier Read More »
February 27, 2018 Just one click. That’s what separates an ad from its corresponding landing page elements, and yet most ads and the landing pages connected to them seem to have nothing in common. Most marketers often overlook a crucial piece of information when it comes to optimization, and this is what results in the
Landing Page Elements that Optimize the Post-Click Experience Read More »
February 26, 2018 When you’re making your landing pages and your ads, are you connecting the two in your head? Think about it – when potential customers click on your ad and come to a landing page that looks nothing like the ad they saw first, it can be a bit jarring. What does it
Contrary to popular belief, building a website and creating its content is not as easy as it seems. Aside from careful planning, coming up with the perfect wireframes and design that will give life to it all, and ensuring a user-friendly interface and overall good user experience is something that you need to keep in
15 Fast and Easy Ways to Improve Your Site’s Conversion Rate Read More »
Making predictions about web design trends is not an exact science, but neither is design itself – so what’s wrong with a little creative conjecturing about 2018. 2017 saw a number of web design trends pop up. Including a wave of 3D design as designers started to get on board and familiar with WebGL and
9 Web Design Trends That Will Change The Way You Interact Online Read More »
February 13, 2018 We are only 2 weeks away from the PPC Hero Summit – a free online event offering top-notch PPC training and valuable discussions on trends and updates. Last week, we dove a little deeper into the first two sessions of the Summit. Today, we’ll talk about 2 more! Important 2018 Google AdWords
Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, which has finally succumbed to the inefficiencies that have plagued its process. What was A/B? How many of us truly knew what A/B Testing was? Allow me to briefly introduce the
People think SEO is all about traffic. But I’m here to tell you that’s not the case. Yes, if you do it correctly, SEO should bring in lots of traffic. Ultimately, though, SEO is about revenue. It’s about driving in new customers to buy stuff. And that’s why most people do keyword research wrong. Here’s
The Keywords to Use for Each Stage of the Funnel Read More »
I’ll be honest: I don’t like general marketing statements. You know the ones. I cringe a little bit when I hear “know, like, and trust.” The problem is that these are too flimsy. They’re not actionable or instructive. And they very rarely come with cold-hard data behind it. Turns out, though, that there’s a little
10 Website Personalization Hacks to Skyrocket Your Conversions Read More »
January 31, 2018 In the world of expertise, where you focus on honing your skills in one facet of digital marketing, sometimes you’re required to perform outside of that facet. Digital marketing is an environment affected by a myriad of variables both controllable and erratic. We can be insanely brilliant PPC gurus but when it
Examples of Success When CRO Best Practices Are Ignored Read More »
