NEWLY UPDATED! This post on discovering the right content for each stage of the marketing funnel has been updated for 2019. Enjoy! Imagine if every new visitor to your website bought a product. Not some day in the future after navigating your complex purchase funnel, but right then on their first visit. How much easier […]
What’s the Right Content for Each Stage of the Marketing Funnel? Read More »
Key metrics for improving mobile ecommerce conversions differ from desktop. Tracking conversions by device model, for example, is vital for mobile — not so much for desktop. It’s easy to become overwhelmed by the sheer volume of web analytics data for ecommerce. In my experience, there are a few “cuts” of data that matter more
Useful (and Useless) Mobile Ecommerce Metrics Read More »
Quality product photos are crucial to selling online. Since they cannot physically touch an item, shoppers need to see all the core details. This typically calls for four to five images of the product at different angles. Zoomed images highlight textures and buttons. To maximize sales of a product, though, you need multiple types of
Non-standard Product Images Can Spur Sales Read More »
For decades grocery stores have used “eye-level” selling tactics. Eye-level marketing is such a big deal that manufacturers pay top dollar to make sure we see their products on the shelves. They do the same for kids — placing cereals and fruit drinks at the perfect height for a child to see. Unfortunately, eye-level selling
Simple Tweaks to Product Pages Can Drive Sales Read More »
Visit nearly any brick-and-mortar store, even a high-end boutique, and you’ll likely find low-priced items. Whether clearing out last year’s styles or promoting the latest gadgets, loss-leading strategies are used by companies of all sizes. Done right, they can help both new and established businesses grow. There are good reasons for online stores to sell
5 Benefits of Ecommerce Loss Leaders Read More »
Improving mobile performance is a priority for most ecommerce executives, who often obsess over conversion metrics that are typically lower than desktop. But the comparison is not entirely valid. Mobile visitors have different goals. Instead of comparing to desktop activity, merchants should optimize for what mobile visitors are trying to achieve. In this post, I’ll
Why Your Mobile Shoppers Aren’t Shopping Read More »
Is your website receiving a lot of traffic but not enough leads? And, more importantly, are the leads not converting to actual sales? If you answered “yes” to the above questions, then the problem could be “quality traffic”. Read on to find out how to tell if the traffic coming to your website is of poor
How to Know if Your Website’s Traffic Quality Is Poor (And How to Fix It!) Read More »
I could offer hundreds of affordable, quick-to-implement tips on boosting ecommerce sales and increasing overall conversion rates. They would work best, however, for established brands with loyal audiences. No matter what you sell, your website should reflect your mission statement, and you should always strive to make your brand more recognizable and appreciated. Positive branding
Branding Is the Key to More Ecommerce Sales Read More »
Obtaining shoppers’ contact information is valuable for ecommerce businesses. It helps to introduce new products and promote existing ones, among other benefits. But consumers are reluctant to provide their email address, or name, or phone number. There are ways, though, to streamline the process to entice visitors to complete those dreaded online forms. How to
How to Get More Form Submissions, Even on Checkout Pages Read More »
Physical pop-stores can help ecommerce merchants and consumers. Having fast, reliable internet at the event is key, as is providing access to devices (such as iPads) for browsing and buying. Physical pop-up stores enable merchants to test new products and create in-person experiences for shoppers to try the merchandise and meet the staff. Pop-up shops
3 Lessons from Running Pop-up Stores Read More »
