Websites sometimes break without their owners being aware. This can include errors when shoppers are browsing or checking out, which can cause serious abandonment. Identifying and correcting the errors that shoppers encounter is key to maintaining conversions. In this post, I’ll explain how to use Google Analytics to identify breaks and errors on websites. Setting […]
Using Google Analytics to Detect Website Errors Read More »
When it comes to describing the products you sell, it pays to use the right words — not just the best trigger words that encourage purchases, but also the proper words by definition. Using the wrong terms to describe items not only makes a store look bad, it increases returns and chargebacks. It can also
Careless Product Descriptions Can Cost Big Money Read More »
Most product descriptions include a section of bullet points — a succession of quick facts. It makes information easy for the eye and brain to scan. Shoppers either run their gaze down the lines or take them all in at a glance, matching up the details with what they’re hunting or hoping for. Bullets are
Editing Bullet Points for Maximum Impact Read More »
A primary call to action is essential on product and landing pages. It’s easy for add-to-cart buttons to get overshadowed by other necessary options, such as adding an item to a wish list or sharing it on social media. When this happens, conversion rates suffer. For in-stock products, “add to cart” is always the primary
8 Ways to Supercharge Calls to Action, for Ecommerce Read More »
The 2017 holiday shopping season is around the corner. Selecting products and deals to spotlight — beginning November 1 — is key for most online businesses. Grabbing the attention of your store’s target audiences, however, goes beyond deep discounts and free shipping. There’s time to implement five must-haves before Halloween has come and gone. Collect
5 Must-haves for 2017 Holiday Sales Read More »
Landing pages are your customers’ portal to your brand online. That’s why it’s one of the most popular topics in digital marketing. In fact, entire books have been written on the topic. It’s your chance to make a strong first impression with potential customers and, if it doesn’t go well, may be the last chance
Marketer’s Guide to Landing Page Optimization Read More »
The most successful companies make or distribute products and services that solve common problems. The smartphone, for example, solves many problems, such as not being able to check email while grocery shopping, or having access to the Internet where laptop use isn’t feasible. Fitness watches can now count steps, identify and track exercises, and even
4 Ways to Explain How Products Solve Problems Read More »
Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain and simple. It’s hard to use. The organization is a mess. And it’s slow as a snail. But there’s good news and
How to Fix Your Underperforming Mobile Pages Read More »
Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting capabilities, merchants can obtain the data to grow their business. Google Analytics Setup Checklist 1. Use the latest code. Make sure your Google Analytics’ tracking
Google Analytics Setup Checklist for Ecommerce Read More »
No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what
Homepages Rarely Convert Because These Elements Are Ignored Read More »
