Conversion rate optimization (CRO) for SaaS companies can be both more forgiving and more challenging when compared to CRO for a single landing page, product page, or checkout process. Here’s why: SaaS has different business cycles, purchasing decisions, and key metrics. The free-trial-to-subscription business model means you need to be constantly “converting” – when your […]
7 Ways SaaS Companies Can Increase Conversion Rate Read More »
Not everyone shops for the least expensive products from the lowest-priced vendor. Even so, no one wants to waste money. When you are not the bargain-basement option, it’s important to provide shoppers with reassurance that what you’re charging is worth it. You can do that subtly or obviously. But before I get into content techniques
How to Communicate Value in Product Descriptions Read More »
When it comes to helping shoppers, there is no better tool than live chat. It can increase trust, keep visitors on the website, and close sales. Live chat supersedes conversions via social media, email, and telephone. Even with mobile use on the rise, most shoppers prefer website-based chat to text messaging. While social media profiles
Live Chat Is Best Tool for Conversing with Shoppers Read More »
In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely.
Whether you’re selling eyeglass frames or earphones, swimsuits or swing sets, you’ll inevitably have shoppers unaccustomed to buying them online — or buying them ever. Others are trying to buy a gift that they know little about. All too often, such shoppers get lost in product descriptions. What does “ophthalmic frame” mean? What’s a “rear
To Drive Conversions, Don’t Forget Clueless Shoppers Read More »
You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if
Not Segmenting? Big Mistake if You’re Chasing Conversions Read More »
There are many types of “conversions” on ecommerce sites. Certainly a purchase is a conversion. But there are also newsletter signups, account creations, social shares, and other actions that indicate visitors’ engagement. With so much competition for nearly any type of product, online shoppers aren’t always ready to buy. By engaging potential customers, you’re taking steps
Optimize These 12 Types of Conversions for Ecommerce Success Read More »
Web traffic from employees, related parties, and automated bots can distort reporting in Google Analytics. For example, including internal traffic in return-on-investment calculations can produce a lower, inaccurate percentage from what legitimate channels actually generated. In this article, I’ll explain how to exclude in Google Analytics traffic from one’s own domain, from related-party domains (such
Google Analytics: Removing Internal Traffic and Referral Spam Read More »
An online business is mainly concerned with its customers and potential buyers. E-commerce websites tend to spend a lot on marketing and promotional activities, but fail to address the issues of the common user. And that’s why they often face a decline in conversions despite well-optimized web pages. Getting customer feedback and reviews is an
Top 10 User & Customer Feedback Tools to Improve Conversion Read More »
When you think of “a conversion”, what goal comes to mind? For most of us, a sale is the ultimate goal, so it’s no surprise that sales and conversions are inextricably linked to each other. But even though a sale might be the end goal, it’s almost never the first thing a new potential customer
