If you put a great deal of focus on social media, organic search, and online advertising for incoming traffic, there’s a good chance you’re not putting enough effort into a key gateway to products: the category page. While ecommerce continues to grow and evolve, let’s not miss the mark by serving up cookie-cutter pages of […]
It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. Let’s say you want to double your CRO budget. Shinier tools. More data. Expert analysts. These things will improve your CRO efforts. Aaaaaand…they cost money. So you have to convince your boss to shell out more money
Every business has at least one target audience — a key group of people who want or need the products it sells. These audiences are defined by standard factors, such as demographics and interests. Within those groups, though, are characteristics of shoppers that aren’t necessarily trackable by analytics software. In order to gain a real
Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist buyers in their purchase journey but are not the final, direct click that leads to a sale. Those channels can be profitable and worthwhile with
Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle Read More »
Amazon’s Alexa Skills Kit is a collection of self-service APIs and tools that make it easier to create voice-driven capabilities for Alexa. Three years ago, in “Voice Commerce Ready for Prime Time?,” I presented the pros and cons of voice-activated transactions. Since then, voice commerce has grown significantly, with the adoption of voice-based assistants, such
NOW UPDATED! This post on effectively targeting cold, warm and hot traffic has been expanded and updated for 2017. Enjoy! Visitors. Traffic. Sessions. It’s all the same, isn’t it? As long as potential customers visit your site, it hardly matters how you refer to them, right? But here’s the catch: no two web visitors are alike.
How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships Read More »
Some of the best online shoppers do not actually purchase online. They start their purchase process by finding the product they need online, and then either call the merchant or place orders via email, chat, or other offline communication. This is most common with high-ticket products. A downside to such offline sales, however, is identifying
The success of your company depends on the performance of your sales funnel. No matter what product or service you offer, it can significantly contribute to getting qualified leads and driving more sales. Fortunately, when it comes to optimization of your sales funnel, you don’t have to make drastic changes to see desired results. A
Boost Conversions with These 8 SaaS Funnel Tweaks Read More »
Surveys are becoming increasingly powerful tools in the hands of professional digital and content marketers. Utilizing the power of surveys, you can collect crucial data to research your targeted audience, identify usability issues and much more. Among other things, you can use survey data to research and boost conversions. And yet, be careful. Surveys can
How to Ask Questions to Bolster Conversion Research Read More »
I’ve said many times that store pages need a definitive call to action. I fear, though, that I’ve been remiss in explaining what a CTA is and the importance of its design and placement. In this post, I’ll look at examples of CTAs to determine what works best for your online store. What Is a
Need More Conversions? Review Your Calls to Action Read More »
