As digital advertisers, driving strong performance is at the heart of what we do. But, what is the true goal of paid search ad copy? If clicks, conversions, and demand generation are what is most imperative to client success and satisfaction, do you really need fresh ad copy to accomplish these goals? At first glance, […]
Shopping cart abandonment is an ecommerce reality. But it is not necessarily the end of the sale. A good cart-recovery automation series can turn a lost opportunity into revenue. Consumers have plenty of reasons for abandoning a shopping cart. Maybe they were just browsing. Perhaps, they wanted to check out the shipping rates. They might
A 7-step Cart Recovery Program for Luxury Brands (That Actually Works) Read More »
It’s true that big brands spend millions on marketing. But smaller businesses can succeed by understanding today’s shopper. Driving traffic to your online store is one thing. Turning a decent percentage of visitors into buyers is another. That’s why businesses should always make sure the site is shoppable before spending a dime on advertising. A
The Bare Essentials for High-converting Ecommerce Sites Read More »
Opening a physical store was an anathema for early-day, pure-play ecommerce merchants. Why take on the financial burden of leases, construction costs, and staff? But the ecommerce landscape has changed. Brick-and-mortar retailers are now omnichannel. They have endured through a combination of fewer stores and tightly integrated digital offerings, such as buy online and pick-up
Physical Stores Can Bolster Online Sales, for a Price Read More »
If you’ve ever run a video ad campaign on Facebook, you know that you have to choose an objective. Sounds easy enough, right? You just choose one, upload your video, and it’s all systems go. But how do you know that you’re using the correct objective? And what happens if you use the wrong one?
Why It’s Crucial to Choose the Right Objective for Your Facebook Video Ad Read More »
When it comes to analyzing online businesses, a common question is “What is a good sales conversion rate?” It’s difficult to answer because conversion rates vary greatly and depend on many factors, including product offerings, target audiences, prices, and devices. Conversion rates tend to fluctuate. For example, leading into the third quarter of 2018, U.S.
Lead generation is the holy grail of marketing efforts. Every marketing campaign, across all mediums, is targeted towards generating leads in an effort to bring in new customers. After all, that’s the lifeblood of your business. Unsurprisingly, when marketers observe public interest in what they have to offer, they deem the work done from their
MQL vs. SQL – Serve Up The Right Type Of Content To Your Leads Read More »
Leading omnichannel retailers are perfecting the experience of buying online and picking up in-store. Walmart, for example, is experimenting with a dedicated drive-up and parking for online customers. Source: Walmart. The emergence of buying online and picking up in store as well as in-store returns for online purchases is driving consumer shopping expectations. But less
Shoppers increasingly prefer live chat for sales and support queries. But live chat requires staffing, which is often beyond the reach of small businesses. Automated chatbots can help. Live chat is a proven way to close online sales and provide post-order support. Shoppers are frustrated over telephone wait times, phone-tree menus, and outsourced support. Online
Using Facebook Messenger Chatbots to Support Live Chat Read More »
Traffic from smartphones continues to increase for most online stores. But the conversion rate remains much higher, typically, for desktops and tablets. Most online stores are seeing more traffic from smartphones. But desktops and tablets still generate higher conversion rates. In 2016, mobile page views surpassed desktop for nearly all websites. While mobile conversions have
7 Reasons Your Mobile Site Isn’t Converting So Well Read More »
