Showing variants in product images — such as bath towels — can lessen the demand for a single color or version, and thus reduce its out-of-stock risk. A recent study by Coresight Research revealed that 40 percent of U.S. non-grocery sales are sold at a discount, representing roughly $395 billion in lost revenue, or 12 […]
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Customer retention is a good indicator of an ecommerce business’s potential for long-term growth and success. With this in mind, ecommerce owners and managers should consider making customer retention a top key performance indicator. Amazon is the clear leader in online sales. The company has created a popular platform to sell its own inventory, and
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Live chat may be one of the best ways to answer questions, overcome the barriers to an online sale, and even discover where your website needs improvement. And these are just some of the benefits. Live chat is often implemented with a single line of JavaScript in the head section of a website. This script
Online stores need a healthy balance of landing pages, especially for anchor products and product categories. Landing pages have a specific goal, such as getting people to sign up for email newsletters or purchase a product. Landing pages also put 100 percent of the focus on the task at hand by presenting compelling text and
Ecommerce stores are convenient and offer much to consumers. But online shopping has one big disadvantage: Buyers cannot touch the products. Many shoppers inspect goods at physical stores before buying them online. That process can hurt ecommerce sales. In this post, I will discuss three ways for ecommerce businesses to overcome a potential buyer’s desire
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Most business owners and managers desire to increase sales without discounting prices. But many observers insist that issuing coupons is a must for boosting ecommerce conversions. Regardless, do you want more sales or more profit? Increasing sales via discounts, coupons, and undercutting competitors (or a combination of all three) isn’t typically the best practice for
Continuity ecommerce offers convenience to customers while generating substantial returns to merchants. An example is dog food, which can generate high-margin revenue for pet supply companies when sold in a continuity program. Continuity ecommerce is analogous to subscriptions on steroids as it generates recurring revenue via a combination of connected devices and auto-ship functionality. In
Getting Started with Continuity Ecommerce, Part 2: Steps to Success Read More »
Ecommerce companies that sell products on subscription and then automatically ship them are often highly successful and highly valued. Plated, an auto-ship meal delivery service, was purchased by Albertson’s for $200 million. Continuity ecommerce combines recurring revenue, connected devices, and auto-ship functionality. It’s subscriptions on steroids, and it’s becoming big business. In this article, I’ll
Getting Started with Continuity Ecommerce, Part 1: Approaches, Expectations Read More »
Ecommerce sales in the United States continue to rise. According to Statista, annual online sales in the U.S. will exceed $735 billion by 2023. This news, coupled with the fact that only about half of U.S. small business owners have a website, gives great hope to even the smallest of online stores. The key is
8 Micro Conversions to Instill Trust, Obtain Customers Read More »
I accidentally started Siri on my iPhone. It mistakenly thought I said, “Tell me about June my dog injure.” As you can see from the screenshot below, Siri was clueless about how to respond. It did make an effort, however. Siri misunderstood the query, which led to a meaningless answer. If you have shopped online
