Video is a crucial part of selling online. What once was a secondary, supporting element is now a primary educator about what a product is and what it does. It’s easy, though, to miss the key components of ecommerce videos. And that can cost you dearly. Video content should never be an afterthought or a […]
6 Key Components of Product Videos Read More »
Is your ecommerce site set up for consumers who know very little about your products? I recently shopped for a bicycle safety light for a relative who commutes to work by bicycle in an urban area. I was searching for blinking lights that attach to the rider or the bike as I’ve noticed how those
Shopper’s Journey: Lessons from a Gift Search Read More »
There are many reasons for high exit rates and abandoned carts. Most are logical: non-competitive prices, substandard security, poor checkout processes, expensive shipping, and restrictive return and exchange policies. Other issues, though, aren’t so apparent. Seemingly minor snafus in website design, wording, and navigation can drive shoppers away. Sometimes shoppers can’t tell you why they
7 Overlooked Snafus That Kill Ecommerce Sales Read More »
A study in 2017 revealed a massive “conversion gap” on mobile. comScore found that mobile devices generated 69 percent of internet traffic but only 20 percent of ecommerce conversions. As 2018 comes to a close, has that gap changed? Data from Adobe Analytics for Black Friday 2018 shows that for 80 of the top 100
3 Ways to Narrow the Mobile Commerce Gap Read More »
We’re in the thick of the holiday shopping season. While you are busy handling lots of orders, hopefully, take a few minutes to analyze your online store to increase the chance of getting post-holiday sales. January is the month people return and exchange items and look to accessorize gifts they’ve received. Take key steps now,
10 Holiday-selling Tips to Boost January Revenue Read More »
Here is a list of usability tools to test and optimize your site. There are tools to track the actions of your users, as well as tools to gather feedback and insight. There are also tools to measure your site’s performance. Usability Tools Crazy Egg allows you to analyze and understand the actions of your
14 Usability Tools to Optimize Your Website Read More »
When it comes to increasing conversions of an online store, big retailers have money and brand recognition. Smaller ecommerce sites have to focus on more down-to-earth tactics. Here are five ways to improve on-site conversions without breaking the bank 5 Simple Conversion Boosters Use targeted content. Not all online stores look, feel, and function the
5 Simple Ways to Boost Conversions Read More »
If you’ve invested the time in making your website’s mobile version more shopper-friendly, you should start seeing better returns. Mobile users have long exceeded visitors on desktops and tablets in respect to catalog browsing. But, finally, the number of mobile purchasers is increasing. A recent study by Wolfgang Digital, an Ireland-based research firm, reported that
8 Ways to Increase Conversions from Mobile Users Read More »
Inadequate search tools frustrate online shoppers. While some visitors enjoy “window shopping,” most want to get in and get out — even if they aren’t exactly sure what they want. Unless the catalog has just a few dozen products, search and browse tools should accommodate today’s savvy shoppers. For some stores, filters are sufficient. For
Faceted Search and Navigation Is Critical for Conversions Read More »
The concept of a customer journey can serve as a practical guide for ecommerce merchants who want to grow their businesses. It tells them where to invest their marketing efforts, what products they need, and how to close the deal within the multi-device and multi-click patterns that shoppers take today before they buy. Through my
Need More Conversions? Improve the Customer Journey Read More »
