The ability to compare products that fulfill similar needs helps shoppers make educated decisions on the fly. This feature can be vital for stores that sell, as examples, tools, electronics, and appliances. Ultimately, comparison charts allow consumers to see clearly if a higher priced product is a better value based on specifications and features. Comparison […]
Recently I visited a friend who had a collection of catalogs that I don’t shop from. The best of these offered a wealth of clues about how to spice up bland product blurbs, differentiate similar items, and make even the most mundane products more enticing. Use the themes and examples I’ve plucked from those catalogs
When it comes to online checkout, trust is everything. After a shopper adds items to the cart, security is crucial to close the sale. The typical shopper isn’t so focused on the technical process of capturing and storing information. For him, security is relative to trust — both in how his information is handled and
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Robust A.I.-powered apps can integrate with ecommerce platforms and personalize interactions with shoppers based on their activity and interaction. Choice AI, for example, displays personalized onsite promotions. Artificial intelligence is the process of machines learning from experience and adjusting to new inputs. It enables computers to perform human-like tasks. Artificial intelligence can provide a competitive advantage
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Consumers abandon more than 70 percent of online retail shopping carts. That’s a staggering potential loss of sales. While the most common reasons for leaving carts are hidden surprises — such as shipping costs, strict return policies, and pricing — some people use carts as wish lists and calculators. That’s good to know because the idea
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Ecommerce merchants sometimes manage their online reviews out of fear. Doesn’t it make sense to remove wacky, blistering, or biased reviews, for instance, or at least post a rejoinder to them? Before you decide how to handle negative reviews on your site, consider these six perspectives on commonly held beliefs about how reviews function and
Years ago online popups were the way to gain someone’s attention. Today many internet users employ popup-blocking tools in their browsers. Many users close popups and overlays before reading them. A popup is a new, smaller window that typically requires interaction to make it go away — such as clicking an X. Popups generally appear
Even for an ordinary, inexpensive item, it’s astounding how many uncertainties can come up from online shoppers. For instance, a listing for men’s socks on Amazon has 50 questions from would-be buyers! Such questions provide a window on the many issues that can lead someone to select an item while rejecting others. In the case
Detailed product descriptions are crucial to converting the highest number of shoppers. That doesn’t always mean, though, they should be front and center. The average shopper wants to know more about how a product will solve pain points than anything else. By putting primary focus on benefits rather than detailed specs, you can increase purchase
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The trend of buying products online rather than in brick-and-mortar stores continues. In September 2017, Visa reported a 6.5 percent increase in online spending versus a 2.6 percent decrease for physical purchases. Much of the online growth, however, is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay
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