Top sales performers are those who achieve or exceed their targeted sales goals. With everything a value-added reseller has going on between juggling their clients and looking for new prospects, it can be difficult to hit sales targets every single month. Why is it that resellers fall short of their goals some months? On closer […]
How to Set and Achieve Monthly Sales Targets Read More »
Every website needs an “about” page. This is where visitors meet the company and learn why it’s in business. An about page instills trust. An effective about page is more than just a few sentences. It should include images and video, as well as credentials such as experience, background, and academic training. While the page
Answer 6 Questions on an Ecommerce ‘About’ Page Read More »
Customer reviews can boost conversions. Reviews are a crucial part of an ecommerce site’s social proof. Otherwise, shoppers have only sales copy to guide them. But product reviews are not always easy to obtain, especially for new sites or sites inexperienced with user-generated content. There are options to fill the void on primary products while
6 Alternatives to Customer Reviews (to Sell Products) Read More »
Ecommerce companies use multiple tools and services. A business could have an ecommerce platform, a marketing automation tool, an email service provider, a web analytics service, and more. Most platforms have their own dashboards, which measure different aspects of the business. Some dashboards can overlap. For example, an ecommerce platform and web analytics service could
Drowning in Data? Consider a Business Intelligence Tool Read More »
The E.U.’s General Data Protection Regulation becomes effective on May 25. Google and other data gathering services are protecting themselves by allowing users to control the data retained from customers and website visitors. Any public website — worldwide — is essentially subject to the GDPR, as the site likely has visitors from the E.U. Data Retention Google Analytics
New Google Analytics Settings Reflect GDPR Requirements Read More »
A/B tests can improve conversions on an ecommerce site. There are many testing platforms — search Google for “A/B tests.” To run a test, identify a key conversion element, such as a product description. Half of your traffic would see version A (which is typically the control group that is unchanged) and half would see
Getting Started with A/B Tests (to Drive Sales) Read More »
If I had to choose a single factor that is crucial to an online store’s success, it would be social proof. This term is often misunderstood. It doesn’t have so much to do with a company’s presence and reputation on social media networks — though that plays a role. Instead, it’s the psychological phenomenon where
Social Proof Is the Most Important Factor in Selling Read More »
Most demographers define millennials as having birth years from the early 1980s to roughly 2000. Millennials may not have much disposable income, but they tend to spend more freely than the generations before them. So it makes sense to update your online store to cater to this group, which has, reportedly, $1.3 trillion of annual
9 Ways to Appeal to Millennial Shoppers Read More »
Performance and superior communications set ecommerce product pages apart from the crowd in 2018. Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They include: A high resolution featured product image, Multiple supporting product images, An original product description with price, features, and specifications, Social proof in the
5 Product Page Differentiators for 2018 Read More »
Increasing the purchase amounts from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier. In this post, I’ll address five ways to increase sales from consumers who have added items to a WooCommerce shopping cart. 5 Ways to Increase Sales at Checkout Checkout
5 Ways to Increase Sales at Checkout for a WooCommerce Store Read More »
