Once considered an add-on that made communication easier for the consumer and business, live chat is now a staple for most online stores. That’s because waiting on the phone and slow email response times often send shoppers to other merchants. Phone, email, and web support still rank as important when it comes to instilling trust. […]
16 Must-have Features for Live Chat Implementation Read More »
Many websites occasionally lose reporting from one of their marketing or analytics platforms. The culprit is usually the removal of tags during updates to the sites. Tags are critical for ecommerce merchants. For example, Google Analytics has page tags and ecommerce tags. Google AdWords has conversion tags. Facebook has engagement and conversion tags. All of
Getting Started with Google Tag Manager, for Ecommerce Read More »
It is no secret that product reviews can help merchants increase sales. Reviews are proof that others found a product valuable, or not. WooCommerce provides the structured data to display rating stars in search results. But product reviews, properly utilized, can do much more. They can greatly increase conversions. In this post, I’ll address four WooCommerce
How to Supercharge Product Reviews on WooCommerce Read More »
Data is important to ecommerce businesses. But many merchants are not sure how to use it — to collect, analyze, and make meaningful changes to their business. The key ecommerce data it easy to obtain, however. It comes from customers. In this post, I’ll review how to apply basic customer metrics to improve your ecommerce
3 Ways Customer Data Drives Ecommerce Conversions Read More »
Most visitors to an online store aren’t ready to buy. That’s where micro conversions come into play. They help build the excitement and trust that shoppers need to make a purchase. Micro conversions are smaller actions that indicate a visitor’s interest in what you sell or have to say. They’re important building blocks for branding,
Leverage Micro Conversions to Close Sales Read More »
“A picture is worth a thousand words.” Many of us conclude that pictures make words unnecessary. We believe images are so explicit and clear that they communicate fully on their own. Too often that’s not true, however. Whether of people or products, photos can be more ambiguous than most people assume. And that’s one reason
Photo Captions (Greatly) Help Ecommerce Conversions Read More »
The first step to sell online is to know your target audience. But identifying that audience is not always clear. While you should have an idea of who would want your products, it’s not uncommon to find that your understanding of groups of people, along with their shopping habits and expectations, is off. Sometimes way
Target Audiences Can Change (Ask Play-Doh) Read More »
Pay-per-click advertising is a key revenue driver for many ecommerce businesses. But click costs can be expensive. Ensuring that all clicks are reported accurately in Google Analytics will help make informed decisions. I introduced that topic last year. In this post, I’ll describe a process for auditing the reporting of PPC traffic in Google Analytics.
Use Google Analytics to Audit PPC Traffic Read More »
Marketers typically measure the performance of campaigns and channels. For email, the key metrics could be opens, clicks, unsubscribes, and sales. For pay-per-click ads, it could be the cost per click and cost per conversion. But how do you measure your marketing performance overall? And how do you compare channels, such as email marketing to
How to Track Overall Marketing Performance for All Channels Read More »
Gathering reviews and testimonials from shoppers can generate leads and influence the decisions of others. For WordPress users, adding reviews to a website is as easy as adding the right plugin. Here is a list of product review plugins for WordPress. There are plugins to add customized review systems, highlight testimonials, allow users to attach
11 Product Review Plugins for WordPress Read More »
