conversion

Does Your Mobile Site Pass the Thumb Zone Test?

Online sellers have spent a great deal of time implementing features that support cross-device shopping. This includes researching and tweaking their websites to accommodate various screen sizes, browsers, and connectivity. But there’s another key mobile design feature: the thumb zone. A term coined by mobile interface expert Steven Hoober, the thumb zone is “the most […]

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Which Promotions Perform Best for Your Ecommerce Business?

Ecommerce merchants typically run promotions throughout the year. Some are seasonal, such as “Free Shipping on Valentine’s Day Flowers” and “20% Off for Cyber Monday.” Others focus on product categories, such as “Free Socks with Purchase of Any Jeans.” Still others are sitewide, such as “Free Shipping on All Purchases.” But how does a merchant

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Google Data Studio: Track Sales, ROI from All Sources

The proliferation of marketplaces and advertising channels represents a data challenge for ecommerce merchants. Increasingly, merchants are selling on Amazon, eBay, and Walmart, for example, in addition to their own websites. Many are now advertising beyond Google AdWords and Bing ads to other channels, such as Facebook and AdRoll. The challenge is obtaining traffic and

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Study: Personalized Recommendations Produce 4 Times More Conversions

Personalization is the key to selling online. Without personalization, you’re relying on consumers to figure out what they want. By presenting relevant products, you eliminate all of that hard work, which most shoppers aren’t going to do anyway. A study conducted by Salesforce in March to June 2017 revealed that shoppers prompted with relevant product

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Use Your ‘About’ Page to Build Trust with First-time Visitors

“Who are these guys?” It’s a question many consumers likely ask themselves when shopping at your site. In this post, I’ll explore how to address the mindset behind the question. Doubts and Worries Visitors who find something on your site that they want but have never heard of your company may fear being scammed. How

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Google Analytics: 3 Key Reports to Customize for Ecommerce

The standard reporting in Google Analytics works well for many ecommerce sites. But there are opportunities to enhance the default dimensions and metrics in Google Analytics, to empower online merchants even more. In this article, I’ll review three ways to customize Google Analytics reports, to help merchants track key metrics and make critical decisions. I’ll

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