Yes. AdWords converts better than most other channels. Anywhere, ever. But. That doesn’t mean it’s the only option. Or even the best option. Two reasons why: First, your cost per lead tends to be higher than other inbound channels. Chiefly because… Second, AdWords doesn’t scale as well as other options. So you hit a point […]
Why the Top of Your Funnel is Almost Always Most Profitable Read More »
With a new year come millions of people striving to keep their resolutions. Less than 20 percent will succeed, though — according to U.S. News & World Report, 80 percent of new year resolutions fail by the second week of February. Giving focus to potential resolutions increases January sales; it can also go a long
6 Ways to Use Shoppers’ New Year Resolutions to Increase Sales Read More »
Customer reviews may boost ecommerce conversion rates and make product pages more findable on search engines. Combine this fact — that reviews improve search engine optimization and conversions — with the heavy ecommerce sales volume around Christmas, and encouraging post-holiday customer reviews could be a powerful marketing effort. Customer Reviews Have Value Many surveys, reports,
Encourage After-Christmas Customer Reviews | Practical Ecommerce Read More »
Reporting on overall revenue and revenue by channel is among the most essential data for a niche ecommerce company to grow its business. Google Analytics has a powerful revenue-reporting suite called “Enhanced Ecommerce.” I will review Enhanced Ecommerce in the post. I’ll provide tips for setting it up and, also, for how to use it
Google Analytics: Using Enhanced Ecommerce to Grow Revenue Read More »
Monday, Dec. 11, will mark the busiest online shopping day of the year for many online retailers. Green Monday typically takes place the second Monday of December. The term was coined by eBay after it identified the last Monday that falls at least 10 days prior to Christmas as the best sales day for the
According to Karon Thackston, author of Amazon Advantage: Product Listing Strategies to Boost Your Sales, successful ecommerce merchants avoid hype. Moreover, Amazon’s official terms of service for sellers forbid the use of empty marketing phrases and over-excited language in product listings. Thackston, president of Marketing Words, which specializes in Amazon, eBay, and other ecommerce copywriting,
4 Ways to Jazz-up Product Descriptions (without Hype) Read More »
The holiday shopping season is in full force. Etailers are hoping for big returns on their marketing efforts. But etailers often lose conversions due to missing title and alt attributes in product (and site) images. Title and alt attributes are important for usability as well as navigational and selling. The image tag is what calls
With the holiday shopping season upon us, getting more traffic and converting more shoppers into buyers is key to reaching sales goals. Don’t miss out, though, on the potential icing on the holiday cake: a boost in customer loyalty. A customer’s lifetime value — LTV — reflects the total amount of money he is expected
How to Turn Seasonal Shoppers into Lifetime Customers Read More »
Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right? It’s normal for this time of year… But it’s not.
4 Data-Backed Conversion Hacks that Cost You Nothing Read More »
Augmented reality is a live view of a real-world environment enhanced by a computer-generated image. Pokémon Go is an example. Augmented reality has recently experienced a flurry of new apps, due primarily to Apple’s release of the ARKit augmented reality framework for iOS. Apps can now detect the position, topology, and expression of the user’s
