conversions

How to Create Better-Converting In-Content Calls to Action (CTAs)

call to action, conversion funnel, conversions, CTA, in-content CTA, Lead-Generating CTAs, Marketing Strategy, Sales-Generating CTAs /

Content marketing is one of the most effective ways to build organic search and social media visibility because both search engines and people love useful non-commercial content. But is there any way to turn those clicks into conversions? There’s one big dilemma with any content marketing campaign: Most content targets informational intent (i.e. people who […]

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The 4 Fundamentals of E-commerce Website Design

conversions, E-Commerce, mobile friendly, mobile responsive, navigation, trust badge, trust seal, user experience, UX, webstore design /

Building a decent e-commerce store is easy, but growing a successful e-commerce business is much harder. To develop a rewarding e-commerce business, you need a web store built on the fundamentals of experience, know-how and constant improvements over time. It’s the same as running in a marathon: you need to carefully prepare so that you

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How to increase conversions: Ideas, tools, examples

conversions, digital marketers, ecommerce, increase conversions, Industry, on-site conversions, SEO TOOLS, tools, traffic /

Historically digital marketers are more concerned about attracting traffic to the site than boosting on-site conversions. This is unfortunate because conversion optimization usually requires smaller investments and provides faster results than growing your traffic. Here are eight ways to increase your ecommerce conversions quickly by providing better usability and smoother user experience. 1. Make your

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How to get started with data-driven attribution in Google Analytics

Analytics, attribution, conversions, data-driven, data-driven attribution, Google Analytics, Google Analytics 360, reporting /

Google Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as attribution models are concerned. While this is admirable in and of itself, it also goes against the very nature of Google Analytics. After all, the

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How Intent Data Can Improve Your B2B Marketing

automation, benefits of using intent data, buyer's journey, buying cycle, conversions, customer journey, customer retention, customers, data driven, intent data, leads, Marketing, marketing team, personalization, sales team /

Nowadays, B2B marketers have to overcome numerous challenges in their day-to-day activities. Various technological innovations at their disposal can help them a lot in doing so, but they have also raised the bar. And it’s no wonder – being equipped with tools and data that unveil every little detail about their market, their customers and

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7 Marketing Strategies that Work to Increase Conversions

brand ambassadors, conversion rate, conversions, E-Commerce, e-commerce app, Facebook Marketing, interactive email content, live chat, Marketing Strategies, Marketing Strategy, pop-ups, video content, Video Marketing /

Nowadays, it’s not enough to just build a website that gets ample traffic. You want visitors to bookmark your site, subscribe to your email list, buy your products, and keep coming back. In other words, you want a website that converts. But this is easier said than done. With so many companies competing for your

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13 Messages Your Chatbot Should Be Saying to Prospects

AI, Artificial Intelligence, BOFU, bounce rate, chatbot, Clippy, conversion rate, conversions, marketing funnel, MOFU, sales funnel, TOFU /

Whenever most of us think about chatbots, we usually view them as a helpful tool for managing customer support. However, in the past year, we’ve been witnessing the evolution of the humble chatbot from merely being a customer support tool to being touted as the next big thing in business. The reason for this is quite

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The Easiest Way to Turn Social Engagement into First-Time Buyers

conversions, Engagement, Facebook, First-Time Buyers, Instagram, jumper, ManyChat, Marvel, social commerce, Social Commerce Campaign, Social Media, twitter /

Follow. Follow. Follow. Change tab. Unfollow. Unfollow. Unfollow. This was how I’d spend the first 30 minutes of every day. It was 2013 and marketers I knew were telling me that Twitter was the place to be – that with the right strategy, you could propel your traffic to never-before-seen levels. However, if I wanted

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The Complete Guide to Getting Started With Website Personalization

brand loyalty, conversions, customer journey, customer retention, dynamic content blocks, Engagement, Intent-Based Personalization, page goals, sales funnel, Search-Based Intent, segmentation, smart content, target audience, user experience, Web Trends, website personalization, word of mouth /

The old-style homepage that serves the same content to one and all is dead in this era of website personalization. These days, the key to generating maximum conversions from your website lies in presenting the most relevant content to individual users. Marketers and webmasters are continuously improving the UX of their sites in order to

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