With over 400 million daily active users of Instagram Stories in 2018, it is no surprise that many businesses are turning their focus to the power of Instagram Stories advertising: Source With 1 billion active monthly users, Instagram is one of the most popular photo- and video-sharing apps. Take a look at these Instagram stats: […]
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Mobile to overtake fixed Internet access by 2014! That was the headline – and prediction – that Mary Meeker, venture capitalist and former Wall Street securities analyst, made in 2008. A few years later, Eric Schmidt of Google announced the search engine giant’s new “mobile first” approach, and shared Mary’s prediction that smartphones would quickly overtake
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Roughly 86% of marketers use content marketing to grow their business – yet 66% of them are not properly measuring their content marketing ROI: Why? Because it’s really damn hard. Content is nebulous. Sometimes a person will read a single article and immediately buy. Other times it takes 10 articles before someone’s ready to open their
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If you’re not already familiar with Kevin Kelly’s 1,000 true fans article, then I strongly recommend you add it to your reading list. The major takeaway for small business owners, marketers and entrepreneurs is that you don’t need millions of followers to have a successful business. In fact 1,000 true fans will be more than enough
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Whether you are promoting your B2B business through paid search, using blog aggregator sites, on social media, or through any other platform, you hope that it’ll give some good results. But how exactly will you know whether or not those efforts are paying off? How will you figure out which efforts are delivering the best
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I have produced a lot of content over the years. While I do my best to make most of it as much as I can, that isn’t always possible. Sometimes a topic has a specific shelf life, sometimes it is more timely and other times it just outgrows its usefulness as things in the industry…
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How to Use Content Marketing to Increase Qualified Leads Skip to content Home Blog Content Marketing How to Use Content Marketing to Increase Qualified Leads Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! Are you spending too much time searching
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We’ve been writing (and promoting) long-form content for years now. But is its popularity finally on the wane? If you’re a blogger, journalist, marketer, or writer you’ll know about long-form content and the booming popularity that it’s experienced over the last few years. Much research points to the fact that this longer format has positive
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There is no shortage of data available about e-mail marketing — both from your own campaigns and collective research done by e-mail providers and marketing brands — so why do only 29% of marketers measure the ROI of their e-mail campaigns? Free Bonus Download: Learn from these 7 highly successful cold emails and implement the same strategies to
Getting a large volume of traffic to your website is good, but if that traffic doesn’t convert, your effort to attract it there is pretty much useless. Conversions are the lifeblood of any digital marketing campaign, so the ultimate goal of your effort is to persuade people to do something for you – give you
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